Digital Media Specialist

Speed Art Museum; Louisville (KY); On-site; USD 52,000 - 75,000; Full time

Job summary

The Speed Art Museum in Louisville, KY, is seeking a proactive Social Media & Digital Content Coordinator to manage our social channels and create engaging content across platforms.

You will collaborate with the Director of Communications and Marketing to plan campaigns, maintain content calendars, produce original digital assets, and monitor performance to inform improvements while supporting email and web content updates.

Qualifications

• Minimum 3 years in social media management or digital content creation.
• Portfolio showing platform-specific content and short-form video.
• Experience with CMS, email platforms, and analytics tools.

Responsibilities

• Implement social media and digital content plans across priority platforms.
• Develop and maintain the daily social content calendar.
• Draft and publish original digital content including posts and short-form video.

Skills

Social media strategy

Content creation

Photography

Video editing

Analytics

Education

Bachelor’s degree

Tools

WordPress

Mailchimp

Google Analytics

Adobe Creative Cloud

Canva

Job description

Description

• Implement approved social media and digital content plans across priority platforms, adapting content to each channel and audience.
• Contribute ideas, platform knowledge, audience insights, and production recommendations to content and campaign planning led by the Director Communications and Marketing.
• Develop and maintain the day-to-day social media content calendar in coordination with the Director Communications and Marketing and the broader marketing calendar.
• Write, edit, produce, schedule, and publish original digital content, including social posts, photography, reels, stories, short-form video, and basic platform-ready graphics when needed.
• Collaborate with the Museum’s established in‑house graphic design team to identify and communicate the audience, context, specifications, formats, and deadlines for digital assets; follow the Museum’s established design language when adapting or supplementing approved graphics for digital publication, as needed.
• Proactively identify stories across the Museum and gather accurate, engaging content from colleagues, artists, partners, and program participants.
• Monitor comments, messages, mentions, and emerging conversations; respond within approved guidelines and escalation sensitive, reputational, media, or visitor-service matters.
• Provide live or near-real-time coverage of selected programs and events, including occasional evening and weekend assignments.
• Execute approved paid social campaigns, including audience setup, creative variations, scheduling, budget pacing, testing, and performance monitoring.
• Maintain and update assigned website content through the content management system, including exhibitions, programs, events, visitor information, and other priority pages.
• Review assigned web pages for accuracy, accessibility, working links, image quality, and brand and editorial consistency; resolve routine content and formatting issues and coordinate technical or structural issues with appropriate support.
• Draft, edit, build, test, schedule, and distribute Inside the Speed, Cinema, and other assigned email communications under approved calendars and review processes.
• Coordinate content, links, images, approvals, audience lists, and quality assurance for email communications.
• Maintain organized digital files and assets, including permissions, captions, credits, and approved content.
• Track social media, website, email, and paid-campaign performance and prepare reports on agreed key performance indicators.
• Use performance data, social listening, audience feedback, and testing to recommend practical improvements.
• Monitor platform changes, digital trends, accessibility practices, and emerging tools and share relevant recommendations.
• Coordinate with Museum departments to gather complete and accurate information, clarify objectives and production needs, and meet deadlines.
• Translate institutional priorities and subject-matter expertise into clear, audience-centered digital content.
• Track assigned projects, deadlines, approvals, and production status through established project-management tools and processes.
• Support media relations, campaigns, and institutional announcements through approved digital assets and monitoring; the Director Communications and Marketing leads media strategy and spokesperson functions.
• Apply established brand, editorial, style, visual, and messaging standards to all assigned work.
• Follow digital accessibility best practices, including alt text, captions, readable design, and accessible links and documents.
• Confirm required permissions, releases, credits, music and media rights, and privacy considerations before publishing.
• Elevate high-risk, confidential, legal, crisis-related, or institution-wide matters for review before responding or publishing.
• Provide additional digital production support as priorities and capacity permit.

Duties and Responsibilities

• Implement approved social media and digital content plans across priority platforms, adapting content to each channel and audience.
• Contribute ideas, platform knowledge, audience insights, and production recommendations to content and campaign planning led by the Director Communications and Marketing.
• Develop and maintain the day-to-day social media content calendar in coordination with the Director Communications and Marketing and the broader marketing calendar.
• Write, edit, produce, schedule, and publish original digital content, including social posts, photography, reels, stories, short-form video, and basic platform-ready graphics when needed.
• Collaborate with the Museum’s established in-house graphic design team to identify and communicate the audience, context, specifications, formats, and deadlines for digital assets; follow the Museum’s established design language when adapting or supplementing approved graphics for digital publication, as needed.
• Proactively identify stories across the Museum and gather accurate, engaging content from colleagues, artists, partners, and program participants.
• Monitor comments, messages, mentions, and emerging conversations; respond within approved guidelines and escalation sensitive, reputational, media, or visitor-service matters.
• Provide live or near-real-time coverage of selected programs and events, including occasional evening and weekend assignments.
• Execute approved paid social campaigns, including audience setup, creative variations, scheduling, budget pacing, testing, and performance monitoring.
• Maintain and update assigned website content through the content management system, including exhibitions, programs, events, visitor information, and other priority pages.
• Review assigned web pages for accuracy, accessibility, working links, image quality, and brand and editorial consistency; resolve routine content and formatting issues and coordinate technical or structural issues with appropriate support.
• Draft, edit, build, test, schedule, and distribute Inside the Speed, Cinema, and other assigned email communications under approved calendars and review processes.
• Coordinate content, links, images, approvals, audience lists, and quality assurance for email communications.
• Maintain organized digital files and assets, including permissions, captions, credits, and approved content.
• Track social media, website, email, and paid-campaign performance and prepare reports on agreed key performance indicators.
• Use performance data, social listening, audience feedback, and testing to recommend practical improvements.
• Monitor platform changes, digital trends, accessibility practices, and emerging tools and share relevant recommendations.
• Coordinate with Museum departments to gather complete and accurate information, clarify objectives and production needs, and meet deadlines.
• Translate institutional priorities and subject‑matter expertise into clear, audience-centered digital content.
• Track assigned projects, deadlines, approvals, and production status through established project‑management tools and processes.
• Support media relations, campaigns, and institutional announcements through approved digital assets and monitoring; the Director Communications and Marketing leads media strategy and spokesperson functions.
• Apply established brand, editorial, style, visual, and messaging standards to all assigned work.
• Follow digital accessibility best practices, including alt text, captions, readable design, and accessible links and documents.
• Confirm required permissions, releases, credits, music and media rights, and privacy considerations before publishing.
• Elevate high‑risk, confidential, legal, crisis‑related, or institution‑wide matters for review before responding or publishing.
• Provide additional digital production support as priorities and capacity permit.

Requirements

Minimum Requirements

• Bachelor’s degree in marketing, communications, journalism, digital media, multimedia production, or a related field, or an equivalent combination of education and directly related experience.
• At least three years of professional experience in social media management, digital content creation, digital marketing, multimedia production, or a related area; three to five years of directly related experience is preferred.
• Demonstrated experience producing and publishing platform‑specific written, visual, and short‑form video content for major social media channels.
• Demonstrated photography and video capture and editing skills, plus the ability to adapt or produce basic digital graphics that supplement assets created by the in‑house graphic design team when needed.
• Experience using a content management system, email marketing platform, social scheduling or management tools, and analytics tools.
• A portfolio or representative work samples demonstrating relevant digital content and production experience.
• Experience with paid social media, WordPress or a comparable content management system, Mailchimp or a comparable email platform, Google Analytics, and Adobe Creative Cloud, Canva, or similar tools is preferred.
• Experience in a museum, arts, cultural, education, nonprofit, or tourism organization is preferred.
• Knowledge of AP style, digital accessibility, and inclusive communications practices is preferred.

Essential Skills

• Excellent writing, editing, proofreading, visual storytelling, and audience‑focused communication skills.
• Strong photography, short‑form video, and digital production capabilities, with sufficient basic graphic design skill to adapt or supplement established assets for digital publication when necessary.
• Ability to collaborate effectively with the in‑house graphic design team, clearly communicate digital asset needs and formatting requirements, and follow the Museum’s established visual and design standards.
• Ability to manage concurrent assignments, deadlines, and changing priorities with accuracy and attention to detail.
• Ability to work independently within approved plans, review processes, policies, and brand standards and to seek direction when priorities or risks are unclear.
• Ability to interpret performance data and translate findings into practical recommendations.
• Ability to collaborate respectfully with colleagues, artists, partners, volunteers, members, donors, and the public.
• Sound judgment, discretion, responsiveness, and a commitment to accuracy.
• Interest in the Museum’s mission, art, culture, and public engagement.
• Ability to work a flexible schedule, including occasional evenings and weekends.

Work Environment

• Work is performed in office, gallery, event, and other Museum settings and in other approved work locations.
• The position requires regular movement throughout the Museum to identify, capture, and produce content.
• Occasional evening and weekend work is scheduled for events, live content, and time‑sensitive communications.

Physical Demands

• Regular use of a computer, mobile device, camera, and video or audio equipment.
• Frequent sitting, standing, walking, reaching, and positioning of equipment.
• Ability to lift, carry, push, or pull equipment and supplies weighing up to 25 pounds, with or without reasonable accommodation.

Position Type/Expected Hours of Work

• This is a full‑time, non‑exempt bargaining‑unit position, generally scheduled for up to 40 hours per week.
• Work outside the regular schedule must be approved, recorded, and compensated in accordance with the applicable collective bargaining agreement, Museum policy, and law.