Sr. Integrated Media Planner/Buyer

&Barr; Orlando (FL); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401K with discretionary match

Paid time off

Volunteer time off

Paid holidays

Job summary

&Barr is seeking a Sr. Integrated Media Planner/Buyer to drive paid media growth across channels including Digital, TV, Radio, OOH, and Print. You will lead research and landscape strategy for several accounts, leveraging experience in retail, F&B, travel, or health to shape media plans.

You will work on site in Orlando with some remote/hybrid flexibility, and collaborate with teams on strategy and negotiations to maximize results.

Qualifications

• Bachelor's degree required.
• 5–7 years of online and traditional media planning/buying experience.
• Ability to work independently with excellent time management.
• Detail-oriented with strong follow-through.
• Experience with DCM platforms and programmatic media buying.

Responsibilities

• Shape the growth of the agency's paid media offerings across Digital, Television, Radio, OOH, Print.
• Lead research and strategy for paid media landscape across multiple client accounts; negotiate with vendors.

Skills

Media planning

Media buying

Programmatic

Negotiation

Time management

DCM

Audience insights

Education

Bachelor's degree

Tools

DCM platforms

Audience insights platforms

Job description

Work location: On-site (4 days in office, 1 remote)

Who We Are

&Barr is a full-service advertising agency providing integrated services, including branding; creative; public relations; account service; social media; and traditional and digital media and analytics. As Florida's oldest, largest, independently owned agency, &Barr serves a diverse roster of national and international brands, including Florida's Space Coast Office of Tourism, Massey Services, Rosen Hotels & Resorts, Space Coast Credit Union and the YMCA of Central Florida, among others. Celebrating 69 years in business, &Barr's headquarters is located on Lake Eola in the heart of downtown Orlando, Fla., and the company is proud to be a locally founded, multi-generational, family-owned agency.

Check out our website to learn more about our work and team, https://andbarr.co/.

Why work with us?

• Voted Best Company to Work For in Florida by Florida Trend.
• Awarded the Golden 100 Top Privately Held Companies in 2026 by OBJ.
• Pet friendly work environment
• Flexible work hours
• Hybrid or Remote Work
• Great location in downtown Orlando, right next to Lake Eola.
• Benefits include:
  • Health, dental vision insurance
  • 401K with discretionary match
  • Paid time off - 120 hours of paid time off given at the start of each year
  • Volunteer time off - 8 hours per quarter to support giving back to our community
  • Paid holidays - 13 paid company holidays
  • Floating holidays - 16 hours per year
  • Maternity/Paternity Leave
  • Summer Fridays!
  • Gym membership monthly reimbursement
  • Tuition Reimbursement

What We Are Looking For

We're looking for a Sr. Integrated Media Planner/Buyer who can help shape the growth of the agency's paid media offerings across all channels to include: Digital, Television, Radio, OOH, Print, etc. In addition, they will be responsible for research and overall paid media landscape strategy for several accounts. Ideally, they will have previous retail, F&B, travel and/or health experience at an agency and a demonstrated focus on strategy, innovative thinking and strong negotiations.

Required Qualifications

• Bachelors Degree required
• 5-7 years of online and traditional media planning/buying experience
• Able to work independently and have excellent time management skills
• Detail-oriented with strong attention to follow-through
• Experience with DCM platforms, along with buying programmatic media and usage on audience insights platforms is required

Nice To Haves

• Agency experience.