Digital Media Manager (Remote)

Lensa; New York, Wilmington (NY, DE); Remote; USD 67,000 - 87,000; Full time

Job summary

An innovative global education technology company is seeking a Digital Media Manager to lead digital media execution for their go-to-market strategies. In this pivotal role, you'll manage social media channels, execute impactful campaigns, and analyze performance metrics to drive success. Join a diverse and inclusive team dedicated to empowering learners and transforming lives through education. This position offers a competitive salary and a comprehensive rewards package, making it an exciting opportunity for seasoned professionals eager to make a difference.

Qualifications

• 7+ years experience in social and paid media with successful campaigns.
• Proficiency in social media management tools and web analytics.

Responsibilities

• Manage social channels and oversee paid social and search channels.
• Analyze campaign performance using digital marketing metrics.

Skills

Social Media Management

Digital Marketing

Campaign Execution

Analytics and Reporting

Vendor Management

Project Management

SEO and SEM Principles

Communication Skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Sprout Social

Google Analytics

CM360

Job description

2 days ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, Cengage Group, is seeking professionals. Apply via Lensa today!

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is essential to our success and our learners' success. We recognize the value of diverse perspectives and strive to ensure employees of all backgrounds feel empowered to voice their ideas and be authentic. We support these priorities through inclusive programs, benefits, and initiatives integrated into our daily work. To learn more, visit https://www.cengagegroup.com/about/inclusion-and-diversity/.

The Digital Media Manager oversees digital media execution for business unit go-to-market strategies.

What You'll Do Here

• Manage social channels: Collaborate with internal teams and external vendors to oversee paid social and search channels such as Facebook, LinkedIn, Google, X, Bing, and YouTube. Manage daily activities including scheduling, posting, monitoring, responding, and boosting.
• Campaign Execution: Partner with teams and vendors to plan, build, and launch paid media and social campaigns. Test and analyze campaigns to optimize messaging, creative, audience targeting, and performance.
• Analytics and Reporting: Analyze and communicate campaign performance using digital marketing metrics and KPIs. Monitor budgets and report on spend.
• Vendor Management: Manage vendor relationships, including invoices, contracts, onboarding, and access to tools like CM360 and Sprout Social.

Skills You Will Need Here

• Bachelor's degree in Marketing, Communications, or related field
• 7+ years experience in social and paid media with successful campaigns on channels like Facebook and LinkedIn
• Proficiency with social media management tools such as Sprout Social
• Experience with web analytics tools like Google Analytics
• Strong understanding of SEO and SEM principles
• Vendor management experience
• Excellent communication and project management skills
• Preferred: experience in a digital agency

Cengage Group values broad talent pools and considers all applicants regardless of race, religion, gender, sexual orientation, disability, age, veteran status, or other protected classifications. We provide reasonable accommodations for applicants with disabilities. Contact us at [e-mail] or [phone].

About Cengage Group

A global education technology company serving millions, providing affordable digital products that prepare students for the workforce. With over 100 years of trusted content and digital platforms like MindTap and Cengage Unlimited, we serve higher education, workforce skills, secondary education, English language teaching, and research markets worldwide. Our technology supports learners in achieving their goals.

Compensation

We offer a comprehensive Total Rewards package. The full base salary range for this role is $67,000 - $87,000 USD, with variation based on qualifications, experience, location, and internal equity. Sales roles may include additional incentive compensation. For more details, visit https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/.

Note: Beware of targeted scams falsely offering jobs on behalf of Cengage Group. We conduct interviews via live in-person, phone, or video calls, and communication will come from an @cengage.com email address.

Seniorities & Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: IT Services and IT Consulting