Digital Media Manager

BRANDT®; Springfield (IL); On-site; USD 60,000 - 80,000; Full time

Job summary

BRANDT® is seeking a Digital Media Manager to oversee its digital marketing and communications across platforms such as websites, mobile apps, and social media. This full-time role involves collaboration with internal teams and external agencies to meet corporate marketing objectives and ensure a consistent digital presence.

Ideal candidates will have a Bachelor’s degree in Marketing or related fields, with 3-5 years of experience in digital marketing, strong project management skills, and proficiency in CMS. This position includes minimal travel and requires attention to detail.

Qualifications

• 3-5 years of experience in digital marketing or communications preferred.
• Experience managing social media and digital advertising platforms.
• FAA Part 107 drone certification or experience operating drones is a plus.

Responsibilities

• Oversee and maintain BRANDT’s digital marketing and communications efforts.
• Manage and execute digital projects across various platforms.
• Support and maintain BRANDT mobile applications and website content.

Skills

Ability to analyze data

Ability to multitask

Strong organizational and project management skills

Design sense

Usability and customer experience

Education

Bachelor’s degree in Marketing, Communications, Digital Media or related field

Tools

Content Management Systems (CMS)

Website analytics and reporting tools

Adobe Premiere Pro

Microsoft Word

Excel

PowerPoint

Job description

The BRANDT Digital Media Manager will oversee and maintain BRANDT’s digital marketing and communications efforts across digital platforms including websites, mobile applications, digital advertising, social media, video, and other channels. This position will work closely with internal teams, external agencies (as needed), and company leadership to support corporate and product marketing objectives and maintain a consistent BRANDT digital presence.

The Digital Media Manager will report to the Senior Marketing Director, North America.

Essential Functions

• Collaborate on annual marketing plans and develop digital strategies that support overall corporate and product marketing objectives.
• Stay up to date on digital trends, tools and platforms to identify opportunities that support the company’s marketing and communication efforts.
• Keep all BRANDT websites—and sister company websites as assigned—up to date using various CMS platforms.
• Support and maintain BRANDT mobile applications, app content management systems, and related digital platform accounts.
• Manage and execute digital marketing projects across web, video, social media, digital advertising and related platforms.
• Generate content ideas and develop digital content as required.
• Understand SEO optimization strategies.
• Collaborate with cross-division, international and sales-team partners to ensure consistent presentation of BRANDT across all digital media channels.
• Work with external marketing and digital agencies as needed, ensuring projects are completed on time and within budget.
• Support digital advertising and analytics efforts across multiple platforms.
• Other related duties as assigned, including working with other BRANDT-related companies on their marketing needs.
• Maintain a high degree of personal integrity and professionalism while representing the company.

While this is not a new media production job, the applicant should be able to code, build and launch basic websites using off-the-shelf CMS tools. BRANDT, and especially our sister companies, can have some unsophisticated websites, catering to basic B2B audiences. The applicant needs to be able to build and maintain these sites in-house.

• Ability to analyze data
• Ability to multitask
• Strong organizational and project management skills
• Design sense
• Usability and customer experience

Supervisory Responsibility

Not applicable to this position.

Professional office environment with some off-site/outside field content related tasks.

Classification/Expected Hours of Employment

This position is a full-time position and is exempt from minimum wage and overtime pay requirements under federal and all applicable state or local laws. Days and hours of work are generally 8:00 a.m. to 4:30 p.m., with some extended hours needed as seasonal demands and projects may vary.

Travel

This position does include minimal travel, including overnights.

Required Education and Experience

• Bachelor’s degree in Marketing, Communications, Digital Media or related field. Ag degree or experience is a bonus.
• 3-5 years of experience in digital marketing, communications or related field preferred.
• Experience with website content management systems (CMS).
• Experience managing social media and digital advertising platforms including Facebook, Instagram, LinkedIn, X, Google Ads and related platforms.
• Experience with website analytics and reporting tools preferred.
• Experience with Adobe Premiere Pro or similar video editing software preferred.
• At least rudimentary understanding of current AI tools and platforms. Deeper understanding a plus.
• Proficient with Microsoft Word, Excel and PowerPoint.
• Video and media equipment operation skills preferred.
• FAA Part 107 drone certification or experience operating drones for photo and video content is a plus.

Ability to handle multiple projects simultaneously with attention to detail and accuracy.