Digital Media & Creative Lead - Social, Video & Brand

The University of Texas at Austin; Austin (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

The University of Texas at Austin UT Libraries seeks a Digital Media & Creative Services Specialist to lead social media management, multimedia storytelling, photography, and design across library communications. This role ensures a consistent visual identity and collaborates with the communications team on campaigns and events.

Responsibilities include producing engaging video content, managing digital assets, and advancing branding standards while working with stakeholders campus-wide.

Qualifications

• Bachelor's degree in communications or related field.
• 3 years of media experience including video and photography.
• Experience producing and editing video and photographic content.
• Proficiency with Adobe Creative Suite or Canva.
• Strong written and visual communication skills.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of social media platforms, trends, analytics, and content strategy.
• Ability to work independently and with a broad set of stakeholders.
• Strong organizational skills and attention to detail.

Responsibilities

• Social Media Management: manage UT Libraries' social media presence; develop a content calendar; create, schedule, publish, and monitor posts; engage audiences; track metrics.
• Video Production and Multimedia Storytelling: plan, produce, edit, and publish video content; conduct interviews; develop multimedia stories; maintain assets.
• Photography and Digital Asset Management: capture and edit photos; organize asset library; manage releases and permissions.
• Brand Stewardship: ensure visual identity consistency; support accessibility and user-centered design.
• Team Support: collaborate on integrated campaigns; develop materials for events and programs.
• Other related functions as assigned.

Skills

Social media management

Video production

Photography

Brand stewardship

Team collaboration

Content strategy

Independence

Attention to detail

Education

Bachelor's degree in communications

Tools

Adobe Creative Suite

Canva

Video editing software (Premiere Pro / Final Cut)

Job description

The University of Texas at Austin UT Libraries seeks a Digital Media & Creative Services Specialist to lead social media management, multimedia storytelling, photography, and design across library communications. This role ensures a consistent visual identity and collaborates with the communications team on campaigns and events.

Responsibilities include producing engaging video content, managing digital assets, and advancing branding standards while working with stakeholders campus-wide.