Digital Media & Communications Manager

AMA Consulting Group LLC; Town of Florida (NY); On-site; USD 45,000 - 65,000; Part time

Job summary

A cultural organization is seeking a Communications Manager to enhance its marketing and public relations strategies. This role requires expertise in social media management and content creation to foster audience engagement and visibility for the organization. The ideal candidate should have a strong background in digital communications and be skilled in crafting compelling narratives to promote events. The position is available on a part-time or full-time basis, requiring in-person work only.

Qualifications

• Demonstrated success achieving measurable growth across major social media platforms.
• Professional experience in digital communications, marketing, or social media.
• Working knowledge of paid digital advertising tools.

Responsibilities

• Develop and execute organic digital growth strategies across all major platforms.
• Create and manage engaging content promoting events.
• Engage audiences through meaningful social media dialogue.

Skills

Social media strategy

Content creation

Storytelling

Copywriting

Visual communication

Analytics and data interpretation

Tools

Meta Ads Manager

Google Ads

Adobe Creative Suite

Job description

Reports to: Marketing Director
Locations:

Performing Arts Center, 10150 Bonita Beach Road, Bonita Springs

Visual Arts Center: 26100 Old 41 Road, Bonita Springs

Schedule: In-person only — no hybrid or remote applicants will be considered

Hours/Compensation:

Compensation commensurate with experience

Part-time: 20–25 hours/week

Full-time: $45,000–$65,000 annually

Must be available to work some evenings and weekends

Arts Bonita, an organization dedicated to fostering creativity and cultural enrichment, is seeking a dynamic Communications Manager to play a pivotal role in shaping and executing Arts Bonita’s marketing, content, and public relations strategy, driving audience and membership engagement, program revenue, and organizational visibility to further Arts Bonita’s mission and vision.

Arts Bonita seeks a dynamic Digital Media and Communication Manager (part-time or full-time, in-person) to grow and engage audiences across TikTok, Instagram, Facebook, YouTube, X (Twitter), LinkedIn, and emerging platforms. This role blends creativity, strategy, and storytelling to expand reach, deepen engagement, and strengthen Arts Bonita’s reputation as Southwest Florida’s premier cultural destination. The position may be structured as either part-time or full-time, depending on the candidate’s experience.

Working under the Marketing Director and in close collaboration with the Programming, Development, and Education teams, this role supports ticket sales, class enrollments, memberships, and donor engagement through compelling digital content, integrated campaigns, and public‑facing communications.

Key Responsibilities

• Develop and execute organic digital growth strategies across all major platforms.
• Create, schedule, and manage engaging, story‑driven content promoting performances, exhibitions, festivals, and classes.
• Engage audiences through active, meaningful social media dialogue to build authentic community connections.
• Use analytics and performance data to optimize campaigns and demonstrate measurable growth.
• Collaborate with photographers, videographers, designers, and internal teams to produce high‑quality visual content.
• Ensure consistent, on‑brand messaging across all digital channels.

Public Relations Responsibilities

• Develop and implement a comprehensive digital PR strategy aligned with Arts Bonita’s brand and institutional goals.
• Build and maintain strong relationships with local and regional media outlets, journalists, influencers, and community partners.
• Pitch performances, exhibitions, festivals, education programs, and institutional milestones to media outlets.
• Coordinate press releases, media advisories, and interview opportunities in collaboration with leadership and program staff.
• Track media coverage, maintain press contact lists, and report on PR outcomes and reach.
• Identify opportunities for earned media, partnerships, and cross‑promotion to increase visibility and audience growth.

Qualifications

• Demonstrated success achieving measurable growth across major social media platforms is required.
• Strong storytelling, copywriting, and visual communication skills.
• Professional experience in digital communications, marketing, or social media, preferably within arts, culture, or entertainment.
• Working knowledge of paid digital advertising tools, including Meta Ads Manager and Google Ads, with the ability to track and evaluate performance.
• Media relations experience or established influencer connections are a plus. Proficiency with design tools, including Adobe Creative Suite.
• Highly organized, collaborative, and passionate about the arts.

Success in This Role

• Sustained audience growth with active community participation.
• Campaigns that convert followers into ticket buyers, members, and donors.
• A vibrant online community that actively shares and amplifies the Arts Bonita story.

PERSONAL & PROFESSIONAL CHARACTERISTICS

• Positive "can-do" attitude and problem solver
• Team player, able to juggle multiple projects