Digital Media Buyer, AAPI

24 Seven Talent; California; Hybrid; USD 80,000 - 85,000; Full time

Job summary

A leading company is seeking a Digital Media Planner & Buyer to support digital media campaigns. The ideal candidate will have strong organizational skills and experience in multicultural advertising, particularly with Asian American media. Responsibilities include planning and executing digital buys, managing campaigns, and collaborating with internal teams to optimize performance. This is a full-time position with a hybrid work model based in Los Angeles.

Benefits

401(k)

Vision insurance

Medical insurance

Qualifications

• 4+ years of experience in digital media planning/buying.
• Experience with Asian American media is a must.

Responsibilities

• Plan and execute digital buys across various platforms.
• Manage campaigns day-to-day and optimize for KPIs.

Skills

Client Communication

Presentation Skills

Cultural Fluency

Tools

Excel

Google Slides

PowerPoint

The Trade Desk

Zendesk

DoubleClick

Job description

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Location: Los Angeles preferred (Open to SF and NYC) | Hybrid: Onsite Tues/Wed, 9am–5pm

Salary Range: $80–85K

About the Role

We’re hiring a Digital Media Planner & Buyer to support digital media campaigns across various platforms. We’re seeking someone assertive, independent, client-friendly, and highly organized—strong in spreadsheets, presentations, and building decks.

You’ll work closely with strategy, brand, and account teams to plan, buy, and optimize campaigns, with a focus on Asian American media. Experience in multicultural and AAPI advertising is key.

Key Responsibilities

• Plan and execute digital buys across display, video, social, OOH, audio, CTV, YouTube, and programmatic.
• Translate briefs into media strategies using audience insights and market data.
• Manage campaigns day-to-day, troubleshoot issues, optimize for KPIs (ROAS, CPM, CTR), and conduct A/B testing.
• Present performance reports and insights to clients and internal teams.
• Collaborate across departments to align execution with client objectives.
• Stay up to date on media tools, trends, privacy laws, and platform innovations.

Requirements

• 4+ years of experience in digital media planning/buying (AAPI agency experience a plus).
• Must have experience with Asian American media; open to candidates from other industries with cultural fluency.
• Strong client communication skills and presentation abilities.
• Skilled in Excel, Google Slides/PowerPoint; comfortable building and presenting decks.
• Familiar with platforms like The Trade Desk, Zendesk, and third-party ad servers (e.g., DoubleClick).
• Experience managing budgets and optimizing campaign performance.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services and Broadcast Media Production and Distribution

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Inferred from the description for this job

401(k)

Vision insurance

Medical insurance

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