Digital Media Buyer

Spot Pet Insurance; Miami (FL); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Spot Pet Insurance in Miami is seeking a Digital Media Buyer to drive customer acquisition through paid channels, with a strong emphasis on paid search. You will own day-to-day execution across Google Ads, Microsoft Ads, and DV360, managing budgets up to $1M per month to maximize User to Quote volume at efficient CAC.

You will build keyword strategies, test ad copy, coordinate with SEO and Lifecycle teams, and apply AI tools to accelerate research and reporting.

Qualifications

• 3-5+ years of digital media buying experience with emphasis on paid search.
• Hands-on expertise with Google Ads, Microsoft Ads, and DV360.
• Strong analytical skills using SQL or spreadsheets for performance analysis.

Responsibilities

• Plan, launch, and optimize paid search campaigns on Google Ads and Microsoft Ads
• Run programmatic campaigns through DV360 across display, video, YouTube
• Build and manage keyword strategies including non-brand expansion, competitor terms, and long-tail capture
• Manage daily bid optimization, budget pacing, and campaign structure across platforms
• Build and test audiences using first-party data, customer match, lookalikes, and intent signals
• Develop ad copy variants and creative testing roadmaps with the design team
• Build and maintain measurement frameworks connecting paid spend to User to Quote, Quote-to-Policy, and CAC
• Run continuous experimentation across bidding strategies, audiences, and creative
• Coordinate with the SEO Specialist on keyword strategy and SERP coverage
• Coordinate with the Lifecycle Marketer on quote follow-up and remarketing audiences
• Use Claude and AI agents to draft ad copy variants, build keyword expansion lists, analyze search query reports at scale, and generate performance summaries
• Build agentic workflows that automate repetitive paid media tasks (negative keyword mining, bid anomaly detection, audience refresh, weekly reporting)

Skills

Digital media buying

Google Ads

DV360

SQL

Tools

Google Ads

Microsoft Ads

DV360

Job description

Established in 2021, Doubtless is a holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach includes our own insurance carrier, insurance brands and partner brands.

Spot, a subsidiary of Doubtless, is a team of pet-health-obsessed pet parents. We are driven by a shared vision to educate, empower, and engage pet lovers about the benefits of pet insurance to help them pay for covered vet bills so dogs and cats can live healthier, happier lives.

Job Summary

Spot is seeking a Digital Media Buyer. The Digital Media Buyer drives qualified customer acquisition through paid advertising channels, with primary emphasis on paid search. You own day-to-day execution and optimization across Google Ads, Microsoft Ads, and DV360, managing media budgets to maximize User to Quote volume at efficient CAC.

This role has a strong paid search bias. The majority of your time and budget focuses on SEM where high-intent users actively search for pet insurance. You also run programmatic display, video, and YouTube campaigns through DV360 for awareness, retargeting, and demand generation. You manage media budgets of $500K-$1M per month.

You use AI tools (Claude, Claude Code, AI agents) to accelerate keyword research, ad copy generation, audience building, bid optimization analysis, and performance reporting.

Job Location

Hybrid in Miami, FL (4 days in office, 1 remote)

Main Responsibilities

• Plan, launch, and optimize paid search campaigns on Google Ads and Microsoft Ads
• Run programmatic campaigns through DV360 across display, video, YouTube, and CTV
• Build and manage keyword strategies including non-brand expansion, competitor terms, and long-tail capture
• Manage daily bid optimization, budget pacing, and campaign structure across platforms
• Build and test audiences using first-party data, customer match, lookalikes, and intent signals
• Develop ad copy variants and creative testing roadmaps with the design team
• Build and maintain measurement frameworks connecting paid spend to User to Quote, Quote-to-Policy, and CAC
• Run continuous experimentation across bidding strategies, audiences, and creative
• Coordinate with the SEO Specialist on keyword strategy and SERP coverage
• Coordinate with the Lifecycle Marketer on quote follow-up and remarketing audiences
• Use Claude and AI agents to draft ad copy variants, build keyword expansion lists, analyze search query reports at scale, and generate performance summaries
• Build agentic workflows that automate repetitive paid media tasks (negative keyword mining, bid anomaly detection, audience refresh, weekly reporting)

Basic Qualifications

• 3-5+ years of digital media buying experience with primary focus on paid search
• Hands-on Google Ads expertise across Search, Performance Max, and YouTube
• DV360 experience including campaign setup, line item structure, audience activation, and bid strategies
• Strong analytical skills including SQL or spreadsheet fluency for performance analysis
• Experience managing media budgets of $500K-$1M per month
• Track record of measurably improving CAC, ROAS, or quote volume in prior roles

AI fluency (REQUIRED)

• Regular use of Claude, ChatGPT, or equivalent LLMs for media buying work
• Demonstrated ability to write effective prompts and structure AI workflows
• Experience using AI for keyword research, ad copy generation, and search query analysis
• Comfort building or adapting AI agents for repetitive media buying tasks
• Willingness to identify new AI use cases and bring them to the team

Operating style

• Comfort with rapid iteration and 80/20 prioritization in a startup environment
• Bias toward shipping experiments and learning over extensive pre-planning
• Ability to own acquisition outcomes, not just channel metrics

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