Digital Marketing / Website Lead

State Wire and Terminal; Auburn Hills (MI); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

401(k) matching

Bonus based on performance

Health insurance

Paid time off

Vision insurance

401(k)

Job summary

A manufacturing company located in Auburn Hills, Michigan, is seeking a Digital Marketing/Website Lead to work with leadership on the new website's functionality. Responsibilities include listing audits, digital marketing management, and ensuring website accuracy post-launch. The ideal candidate will show proficiency in Microsoft Suite and possess strong communication skills, alongside creativity and an understanding of digital trends. This role offers valuable experience in a dynamic environment.

Qualifications

• Proficiency in Microsoft Suite is a must.
• Strong writing and communication skills are essential.
• Experience in data analysis, with an ability to interpret findings.

Responsibilities

• Audit website product listings for errors or irregularities.
• Maintain detailed logs for all errors and corrections.
• Provide weekly progress reports to leadership.
• Create and report on email marketing campaigns.
• Photograph products for website images when necessary.
• Manage company social media pages.
• Oversee SEO and SEM efforts.
• Coordinate with website vendor for updates.

Skills

Microsoft Suite Proficient

Strong writing and communication

Data analysis and interpretation

Knowledge of current digital trends

Creativity

Problem-solving

Strategic thinking

Adaptability and willingness to learn

Job description

Benefits

• 401(k) matching
• Bonus based on performance
• Health insurance
• Paid time off
• Vision insurance
• 401(k)

The Digital Marketing/Website Lead position will work with company leadership to ensure our new website is fully functional, error-free, and prepared for launch. Responsibilities include reviewing multiple product listings for correct photos, descriptions, and classification. Upon website launch the position will maintain listings, add new products, remove defunct items, and manage customer email outreach, along with all related digital marketing.

Key Responsibilities

• Audit website product listings for errors or irregularities
• Maintain detailed logs for all errors, corrections, and vendor communications
• Provide weekly progress/status reports to leadership
• Create, maintain, and report on email direct marketing campaigns
• Photograph products for website images when necessary
• Manage company social media pages
• Search Engine Optimization and Search Engine Marketing
• Work closely with website vendor to ensure updates and projects are completed in a timely manner

Skills

• Microsoft Suite Proficient
• Strong writing and communication
• Data analysis and interpretationKnowledge of current digital trends
• Creativity, problem-solving and strategic thinking
• Adaptability and willingness to learn