Digital Marketing Technology Specialist

CrossCountry Mortgage, LLC; Arkansas; On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Short-term disability

Wellness program

Job summary

CrossCountry Mortgage seeks a Digital Marketing Technology Specialist to optimize marketing platforms, integrate CRM systems, and support data-driven campaigns. You’ll collaborate with marketing, sales, IT, and vendors to ensure scalable, compliant tech aligned with business goals.

You will manage CRM integrations, gather requirements, train teams, and support multichannel campaigns across email, SMS, print, video, and AI content.

Qualifications

• Bachelor’s degree or an equivalent combination of experience and certifications in marketing automation platforms, data analytics, or a related field.
• 1+ years of experience in marketing automation, CRM, and data integration tools.
• Experience working effectively with individuals at all levels within an organization.
• Experience in the mortgage industry, preferred.
• Familiar with APIs, integrations, and data flow between systems.
• Familiarity with HTML/CSS and email marketing best practices.
• Proficiency with platforms such as HubSpot, Marketo, Salesforce, and mortgage-specific CRMs.
• Excellent collaboration and project management skills.
• Excellent critical thinking skills and attention to detail.
• Excellent communication skills, including presenting complex information concisely to internal and external audiences.
• Skilled in problem-solving and performing effectively in deadline-driven environments.

Responsibilities

• Lead and manage complex projects from initiation through completion, overseeing all phases of multiple medium-scale projects with moderate to high complexity.
• Establish and maintain CCM’s CRMs to integrate and align with other digital marketing technology solutions to drive revenue and client experience.
• Gather and document requirements for new CRM and other MarTech initiatives prior to implementation.
• Promote and train on marketing automation capabilities across the sales network.
• Handle escalated support cases from the digital support team.
• Review and proof all messaging for accuracy in collaboration with marketing leadership.
• Provide support to the digital and performance marketing teams, agencies, and 3rd party vendors.
• Design and implement marketing and technology best practices, guidelines, and repeatable processes.
• Support the development, implementation, and management of automated workflows and multichannel marketing assets, including email, SMS, print, video, and AI-driven content.
• Ensure all digital platforms comply with industry best practices and legal/regulatory requirements, including DNC, CAN-SPAM, GDPR, and CCPA.
• Stay current on emerging technologies and best practices in CRM and other digital technologies to drive innovation, improve processes, and meet compliance guidelines.

Skills

Collaboration

Communication

Attention to detail

Problem-solving

Education

Bachelor’s degree or equivalent

Tools

HubSpot

Marketo

Salesforce

Mortgage CRMs

Job description

CrossCountry Mortgage (CCM)is the nation’s number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America’s fastest-growing private businesses and has received many awards for our standout culture.

A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down.

CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.

Position Overview:

The Digital Marketing Technology Specialist is responsible for the marketing, integration, and ongoing optimization of marketing technology platforms. This role ensures that systems such as marketing automation tools, CRM, and other digital platforms are seamlessly connected, scalable, and aligned with business objectives. Working closely with marketing, sales, IT, and external vendors, the Digital Marketing Technology Specialist supports technical integrations, data accuracy, campaign execution, and performance tracking. This role empowers marketing and sales teams to deliver personalized, measurable, and efficient customer experiences.

Job Responsibilities:

• Lead and manage complex projects from initiation through completion, overseeing all phases of multiple medium‑scale projects with moderate to high complexity.
• Establish and maintain CCM’s CRMs to integrate and align with other digital marketing technology solutions to drive revenue and client experience.
• Gather and document requirements for new CRM and other MarTech initiatives prior to implementation.
• Promote and train on marketing automation capabilities across the sales network.
• Handle escalated support cases from the digital support team.
• Review and proof all messaging for accuracy in collaboration with marketing leadership.
• Provide support to the digital and performance marketing teams, agencies, and 3rd party vendors.
• Design and implement marketing and technology best practices, guidelines, and repeatable processes.
• Support the development, implementation, and management of automated workflows and multichannel marketing assets, including email, SMS, print, video, and AI‑driven content.
• Ensure all digital platforms comply with industry best practices and legal/regulatory requirements, including DNC, CAN-SPAM, GDPR, and CCPA.
• Stay current on emerging technologies and best practices in CRM and other digital technologies to drive innovation, improve processes, and meet compliance guidelines.

Qualifications and Skills:

• Bachelor’s degree or an equivalent combination of experience and certifications in marketing automation platforms, data analytics, or a related field.
• 1+ years of experience in marketing automation, CRM, and data integration tools.
• Experience working effectively with individuals at all levels within an organization.
• Experience in the mortgage industry, preferred.
• Familiar with APIs, integrations, and data flow between systems.
• Familiarity with HTML/CSS and email marketing best practices.
• Proficiency with platforms such as HubSpot, Marketo, Salesforce, and mortgage‑specific CRMs.
• Excellent collaboration and project management skills.
• Excellent critical thinking skills and attention to detail.
• Excellent communication skills, including presenting complex information concisely to internal and external audiences.
• Skilled in problem‑solving and performing effectively in deadline‑driven environments.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com

California residents: Please see CrossCountry’s privacy statement for information about how CrossCountry collects and uses personal information about California applicants.

CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual’s association with a member of a protected group or any other characteristic protected by federal, state, or local law (“Protected Characteristics”). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.

CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.