Digital Marketing Technology Manager

Watkins Wellness; Indianapolis, Northern (IN, KY); Hybrid; USD 104,000 - 163,000; Full time

Benefits offered by this job

LinkedIn Learning

Tuition reimbursement

Volunteer day

Employee incentive programs

Job summary

Delta Faucet Company is seeking a Functional Manager in Digital Marketing Technology for our Channel & Experience function within IT. You will lead engagements to build, deliver, and support digital marketing and content platforms, aligning requirements with the IT strategy and governing marketing tech across brands and channels.

You will partner with digital experience, product, business intelligence, and creative teams to drive strategy, design solutions, and ensure timely, cost-effective

Qualifications

• Bachelor's degree and 5+ years’ experience crafting and delivering technical solutions to support business processes.
• Experience building relationships to drive value-centric initiatives and working with external partners.
• Experience with digital marketing channels including email, social, web and mobile.

Responsibilities

• Engage with brands and channels to align business processes with IT solutions.
• Lead digital marketing strategy planning across stakeholders.
• Design and deliver IT-enabled marketing solutions within the portfolio.
• Oversee project quality, scope, budget, and timeliness for the assigned area.

Skills

Business partner engagement

Digital marketing strategy

Cross-functional collaboration

Executive communication

Solution design

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Content management (PIM & DAM)

SEO/SEM/SOM/AEO

Generative AI tools

Job description

At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.

Your Role at Delta Faucet: Delta Faucet is seeking a Functional Manager in Digital Marketing Technology for our Channel & Experience function housed within Information Technology with a proven track record of leading engagements to build, deliver, and support digital marketing and content platforms. You will direct the functional activities, analysis, and re-design of functional requirements in the identified solutions space, while aligning to the overall Information Technology (IT) strategy. This role will focus on the following digital marketing functions and supporting technologies in the B2C space: marketing and data automation, web content management, search and analytics, social media management, merchandising tools, and analytics – all channels and agentic experiences. As a functional consultant you will strive to become a trusted advisor for your stakeholders, solving complex challenges while supporting functional goals and processes, while maturing the enterprise digital marketing strategy. In addition, you will work with other IT teams to achieve desired outcomes. Finally, you will govern platforms and services for your respective Delta partners including brand and channel marketing.

Responsibilities:

• Business Partner Engagement: Develop strong partnering relationships within the Company’s Brands and Channels, providing consultancy on business process and solutions.
• Support strategic priorities and goals as well as contribute to the development of roadmaps in support of team goals.
• Assist in crafting Business Cases to identify projects to add to the IT Portfolio.
• Collaborate closely with cross-functional teams (digital experience, product, business intelligence, creative) for alignment.
• Lead digital marketing strategy planning activities across a diverse group of stakeholders.
• Solutions Design & Delivery: Maintain an understanding of broad trends in the technology landscape and apply them to our goals; participate in overall business solutions designs including reengineering business processes, organization, and application architecture.
• Ensure that the projects aligned to the strategic roadmap for this business area are delivered with quality, timeliness, and cost-effectiveness.
• Act as Project Coordinator for smaller Information Technology projects while ensuring your project portfolio is successfully executed, in regard to scope, budget, and timeliness of solution delivery.
• Contribute to the development and maintenance of the enterprise digital marketing technology plan.
• Support: Help manage support resources (internal and external) for a timely resolution of support issues; drive critical incidents in area of responsibility to completion; assist with the resolution of complex problems that cannot be resolved by business SMEs Partner with Solution Sustainment to seek opportunities to improve enterprise data management needs are being met.
• Accountable for the day-to-day operations of the digital marketing platforms supported by IT standard operating and support processes.
• Accountable for performance and uptime of the solution as measured by department KPIs.

Qualifications:

• Bachelor's degree and 5+ years’ experience in crafting, delivering, and developing technical solutions to support business process and organization change.
• Demonstrable experience in developing professional business relationships and cultivating these relationships to drive value centric initiatives.
• Experience supporting and solutioning in digital marketing channels including email, social, web and mobile.
• Experience with Salesforce Marketing Cloud including the governance and technical administration of the platform or similar.
• Experience with content management platforms including PIM & DAM solutions.
• Experience with search technologies and SEO, SEM, SOM & AEO.
• Demonstrated ability to leverage generative AI across varying toolsets to increase efficiencies while maintaining brand, privacy and governance standards.
• Creative and critical thinking, problem solving, business case development and achievement.
• Experience working with external partners, including agencies and contractors.
• Shown ability to implement new standards and processes.
• Excellent written and verbal communication skills with the ability to understand technical information and translate that information to users.
• Executes responsibilities with limited oversight required.

Diversity & Inclusion:

At Delta Faucet Company, we view diversity as a mosaic of thoughts and perspectives that come from people’s varied cultural backgrounds, experiences, education, career paths and other influences that make each of us unique. For us, inclusion means welcoming differing opinions, collaborating, allowing people to come to work as who they are and recognizing everyone’s contributions. We know that in a diverse, inclusive company, ideas flow freely, all voices are heard and all perspectives are valued. Delta Faucet Company continuously strives to be this kind of organization. Diversity and Inclusion (D&I) supports our inherent values, makes us more relevant to customers and consumers and inspires innovation. It is not a goal or a program; it is a vital ingredient in our formula for success and a key to our future growth.

Why Join Us?

At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You’ll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.

Benefits

• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
• Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.
• Company: Delta Faucet Company.

Full time Hiring Range: $103,700.00 - $163,020.00 USD. Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.

Delta Faucet Company (the “Company”) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company. Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.

E-Verify Participation Poster: English & Spanish, E-verify Right to Work Poster: English, Spanish.

Masco Corporation is a global leader in the design, manufacture and distribution of branded home improvement and building products. Our products enhance the way consumers all over the world experience and enjoy their living spaces. Our portfolio of industry-leading brands includes Behr® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; and HotSpring® spas, to name a few. At Masco, we believe in better living possibilities—for our homes, our environment and our community. Across our businesses and geographies, we seek out these possibilities to grow ourselves, enhance our consumers’ lives, create returns for our shareholders and improve the world around us. We believe a strong, supportive presence in the communities where we live, work and do business is vital. We partner with organizations that are as driven as we are to support the growth of our communities, encourage and enable equity and provide safe, affordable housing for all families.