Digital Marketing Strategist (Contractor)

Outcast; San Francisco (CA); On-site; USD 150,000 - 190,000; Part time

Job summary

Outcast, a strategic communications agency, seeks a Contractor across Digital Marketing Strategy to turn business goals into integrated campaigns spanning paid, social, influencer, and content channels.

You’ll partner with clients to understand goals, audiences, and competitive landscapes, and collaborate with creative, analytics, and influencer teams to drive measurable outcomes. The role emphasizes data-driven optimization and proactive innovation.

Qualifications

• 7–10+ years in digital marketing with multi-channel strategy experience.
• Strong analytical skills and ability to present data clearly.
• Excellent client-facing communication and storytelling abilities.

Responsibilities

• Develop and execute cross-channel digital marketing strategies across paid, social, influencer, and content channels.
• Partner with clients to understand goals, audiences, and competitive landscapes.
• Collaborate with creative, paid media, analytics, and influencer teams to design cohesive campaigns.
• Translate data and insights into actionable optimization recommendations.
• Support new business pitches with strategy slides and value propositions.
• Stay updated on digital trends and platform changes to propose innovations.
• Monitor KPIs and provide clear reporting and insights to teams and clients.
• Build strong client relationships through clear communication and reliable delivery.

Skills

Digital marketing strategy

Analytics & data visualization

Communication skills

Presentation skills

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

Data Studio

Job description

Join Outcast

At Outcast, we don’t just follow the future—we help shape it. We are a strategic communications agency trusted by high-growth startups and established technology brands to define categories, influence markets, and build reputations that last.

With expertise across earned, owned, and paid media, our teams in the US and UK deliver integrated strategies that cut through complexity and drive meaningful business impact. As part of Marker Collective and the Next15 Group, we combine entrepreneurial agility with global reach.

We’re looking for a Contractor across Digital Marketing Strategy to join our team—a strategic digital thinker who can turn business goals into integrated, insight-led campaigns across paid, social, influencer, and content channels that deliver measurable impact.

Who You Are

A collaborative, passionate strategist who loves integrating across all digital functions to drive results. Creative and curious— you don’t just follow trends, you think critically about how to use them. Confident and clear when presenting strategies to clients and internal teams. Detail-oriented with strong organizational skills and the ability to prioritize across multiple projects. Data-driven, comfortable translating analytics into actionable insights and optimizations. A proactive team player who offers constructive feedback and keeps projects on track with client needs.

What You’ll Do

• Develop and execute cross-channel digital marketing strategies that align with client objectives, spanning social, paid, influencer, content, and emerging platforms.
• Partner closely with clients to understand business goals, audiences, and competitive landscapes, ensuring strategies are tailored to drive measurable outcomes.
• Collaborate with creative, paid media, analytics, and influencer teams to design and execute cohesive campaigns.
• Translate data, insights, and learnings into recommendations for optimizing campaigns and improving performance.
• Support new business efforts by contributing to pitches, developing strategy slides, and articulating the agency’s digital approach and value proposition.
• Stay current on digital trends, platform updates, and best practices to proactively bring forward innovative ideas.
• Monitor key performance metrics and provide clear reporting and insights to internal teams and clients.
• Build strong client relationships by communicating clearly, managing expectations, and delivering strategies that earn trust and drive results.

What You’ll Need

• Experience in digital marketing (estimated 7-10+ years), with a proven record of developing and implementing successful multi-channel strategies.
• Strong analytical skills and experience with data visualization and reporting tools (e.g., Google Analytics, Data Studio).
• Excellent communication and presentation skills, with the ability to make complex strategies simple and actionable.
• A growth-minded, collaborative attitude and passion for helping clients and colleagues succeed.

Who We Are

Outcast is a strategic communications agency that helps startups and established brands shape the future through creative storytelling and data-driven strategies. With expertise across earned, owned, and paid media, we offer services like media relations, thought leadership, and content development. Our US and UK hubs enable global support, strengthened by our joint venture as Marker Collective and as part of the Next15 Group. We provide counsel that’s impactful, not just convenient, guiding clients through tough challenges as dedicated partners and truth-tellers. Our values—centered on inclusivity, innovation, and partnership—drive results for brands at every stage of growth. Connect with us at [e-mail] to explore how we can shape your brand’s future.

Outcast is an equal opportunity employer. We are committed to building a workplace where inclusivity, creativity, and innovation thrive. We do not discriminate against any applicant or employee based on race, color, national origin, sex, gender identity, sexual orientation, age, disability, religion, veteran status, or any other characteristic protected by law.