Digital Marketing Strategist - 142014

UC San Diego/UC San Diego Health; United States; Hybrid; USD 82,000 - 92,000; Full time

Job summary

University of California San Diego's Division of Extended Studies is seeking a Digital Marketing Strategist to lead the development, implementation, and optimization of digital campaigns across channels.

You will manage budgets, collaborate with marketing support entities, and use Google Analytics and Looker Studio to drive data‑driven decisions.

This hybrid role requires creative thinking, strong analytics, and the ability to translate insights into practical enrollment-focused campaigns.

Qualifications

• Digital marketing principles, including social media, email, and online advertising.
• Experience with website analytics tools such as Google Analytics and Looker Studio.
• Experience with Kentico CMS is a plus.
• Knowledge of paid digital media campaigns (SEM and display).
• Strong analytical and communications skills; translate data into strategy.

Responsibilities

• Develop and optimize DES digital marketing strategies.
• Monitor marketing spend and budgets across channels.
• Analyze performance data and report insights to stakeholders.
• Coordinate cross‑functional efforts with marketing support entities.

Skills

Digital marketing

Analytics

Campaign management

SEO/SEM

Tools

Kentico CMS

Google Analytics

Looker Studio

CRM software

Job description

Payroll Title: MARKETING SPEC 3 CM

Department: EXTENSION

Hiring Pay Scale: $81,600-$92,000

Worksite: Hybrid

Appointment Type: Career

Appointment Percent: 100%

Union: CM Contract

Total Openings: 1

Work Schedule: Days, 8 hrs/day, M-F 8-4:30

#142014 Digital Marketing Strategist

Filing Deadline: Thu 11/12/2026

UCSD Layoff from Career Appointment: Apply by 11/3/26 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.

Reassignment Applicants: Eligible Reassignment clients should contact their Disability Counselor for assistance.

This position offers a hybrid (remote/on-site) work arrangement with a requirement of a minimum of 1 day per week onsite.

This position is at the Division of Extended Studies’ 8980 Villa La Jolla Dr. location.

A cover letter is optional, but strongly encouraged.

DESCRIPTION

DEPARTMENT OVERVIEW

UC San Diego Division of Extended Studies serves as a catalyst for positive change by advancing global access, equity, and social and economic mobility through educational enrichment across the lifespan.

As a fully self-supporting division under UC San Diego Academic Affairs, Extended Studies operates year-round (12 months of active instruction) with a budget of $50 million annually. A team of 260 academic and staff employees and more than 1,200 instructors fulfill the mission of delivering exceptional educational experiences and services that reflect our standing as part of a top-tier globally renowned public research University.

Extended Studies operates in 200,000 square feet of managed space, including a headquarters building with classrooms, training spaces and key administrative offices adjacent to the UC San Diego campus, as well as off-campus classroom facilities in nearby University City. The division maintains a robust online learning platform, operating 24/7 with webcasting and video-conferencing capabilities, while also maintaining a strong web presence with e-commerce operating 24/7. There are over 90,000 enrollment transactions annually, supported by a robust network of representatives, agents, and students. Focused on community engagement and enrichment, the division operates two television stations, UCTV and UCSD-TV, and a variety of public lecture programs, while staying active in federal, state, local, and private research and technical assistance programs and activities.

Extended Studies is also responsible for the management and financial, operational, and programming oversight of UC San Diego Park & Market, a 66,000-square-foot, four-story, multi-purpose office building located in the East Village neighborhood of downtown San Diego. Park & Market supports and hosts a wide variety of civic, community, corporate, and campus events, meetings, conferences, and programs.

POSITION OVERVIEW

The Digital Marketing Strategist for the Division of Extended Studies (DES) at UC San Diego will play a pivotal role in the development, implementation, and optimization of digital marketing strategies aimed at promoting the diverse educational programs and initiatives offered by DES.

Under the supervision of the Assistant Director of Digital Services, the Digital Marketing Strategist will support and activate DES’s overarching digital marketing strategy. This includes maintaining relationships with marketing support entities, monitoring marketing spends and budgets, and mapping strategies into targeted advertising placements across various digital channels.

Using tools like Google Analytics and Looker Studio, this position will rely on research and analytics to continually make data-driven recommendations to optimize DES’s marketing efforts. In addition, the Digital Marketing Strategist will leverage the DES website, email, social media channels, SEO, content management system (CMS), and customer relationship management (CRM) software in order develop strategic marketing plans that are tailored to the unique needs of DES.

The ideal candidate for this position is a highly motivated and innovative professional with a strong background in digital marketing strategy development and implementation. Additionally, this position relies on skills in data analysis, social media analytics, campaign tracking, and budget management, enabling data-driven recommendations and the optimization of marketing initiatives.

QUALIFICATIONS

• Demonstrated knowledge of digital marketing principles, concepts, strategies, and best practices, including social media, email and online advertising campaign management.
• Demonstrated experience and skill in the use and measurement of website content management tools and search engine optimization. Demonstrated experience working with Kentico CMS is a plus.
• Demonstrated knowledge and experience of paid digital media including search engine marketing and display advertising.
• Demonstrated skills and knowledge of analytics. Demonstrated experience using website analytics tools like Google Analytics or Looker Studio, as well as experience creating and presenting analytics reports.
• Highly creative with demonstrated experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - elevating enrollments, revenue and relationships.
• Up-to-date with the latest trends and best practices in online and mobile marketing and measurement.
• Thorough analytical and written communication skills. Strong analytical skills and data-driven thinking. Including experience in translating anecdotal or qualitative data into strategic promotional campaigns.
• Thorough knowledge of marketing mediums and funding sources.
• Experience with content personalization, optimizing landing pages, websites, user funnels, and CRM application..
• Thorough knowledge of communication principles, media, and marketing techniques.
• Strong project management skills.
• Strong interpersonal communication and political acumen skills.
• Knowledge of testing/multi-variate testing.
• Basic knowledge of the mission of continuing education and modern professional education techniques and resources.
• Thorough knowledge of the campus and / or medical center, including its achievements, mission, vision, goals, objectives and infrastructure.

SPECIAL CONDITIONS

• Job offer is contingent upon satisfactory clearance based on background check results.
• Must be willing to work weekends or evenings, if needed.

Pay Transparency Act

Annual Full Pay Range: Unclassified - No data available (will be prorated if the appointment percentage is less than 100%)

Hourly Equivalent: Unclassified - No data available

Factors in determining the appropriate compensation for a role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. The Hiring Pay Scale referenced in the job posting is the budgeted salary or hourly range that the University reasonably expects to pay for this position. The Annual Full Pay Range may be broader than what the University anticipates to pay for this position, based on internal equity, budget, and collective bargaining agreements (when applicable).

If employed by the University of California, you will be required to comply with our Policy on Vaccination Programs, which may be amended or revised from time to time. Federal, state, or local public health directives may impose additional requirements.

To foster the best possible working and learning environment, UC San Diego strives to cultivate a rich and diverse environment, inclusive and supportive of all students, faculty, staff and visitors. For more information, please visit UC San Diego Principles of Community.

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

For the University of California’s Anti-Discrimination Policy, please visit https://policy.ucop.edu/doc/1001004/Anti-Discrimination

UC San Diego is a smoke and tobacco free environment. Please visit smokefree.ucsd.edu for more information.

Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts an offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; or have filed an appeal of a finding of substantiated misconduct with a previous employer.

a. "Misconduct" means any violation of the policies governing employee conduct at the applicant’s previous place of employment, including, but not limited to, violations of policies prohibiting sexual harassment, sexual assault, or other forms of harassment, or discrimination, as defined by the employer. For reference, below are UC’s policies addressing some forms of misconduct:

• UC Sexual Violence and Sexual Harassment Policy
• UC Anti-Discrimination Policy
• Abusive Conduct in the Workplace

Prospective employees who are ordinarily residents in Iran or who are physically located in Iran are generally not eligible to for employment per suspension of General License G on 24 August 2026. If you have ever resided in Iran or have an Iranian passport and would like to confirm your eligibility, please contact [e-mail] for consideration of your particular circumstances.