Digital Marketing Strategist

Cardinal Group Companies; Denver (CO); Remote; USD 78,000 - 83,000; Full time

Job summary

Agency FIFTY3, headquartered in Denver with remote flexibility across the United States, is seeking a digital marketing professional to manage websites and drive performance across a large portfolio. You will work with partners to optimize SEO, paid media, and listings while ensuring accurate analytics tracking.

The role requires 4–6 years in digital marketing, strong WordPress skills, GA4/GTM proficiency, and sharp data storytelling abilities.

Qualifications

• 4-6 years of digital marketing experience, preferably in multifamily/real estate.
• Proven hands-on experience updating websites via WordPress.
• Solid understanding of digital advertising and ability to tell data-based stories.
• Proficiency with GA4 and GTM is required.
• Excellent communication and organizational skills.

Responsibilities

• Website Management: update community sites, posts, and photos via WordPress; troubleshoot and maintain data display via API.
• Digital Marketing: collaborate on SEO and Paid Media; interpret monthly reports and propose optimizations to sales/marketing or clients.
• ILS & Directory Management: manage ILS platforms with compelling content and monitor performance via reports.
• Tracking: ensure GA4 setup and GTM implementation accuracy, with proper goal tracking and data collection.
• Vendor relationships: manage contracts with digital marketing vendors and coordinate property setups and launches.
• Future scope: assist GBP/Yext initiatives, create scalable processes, and contribute to BI-driven KPI tracking.

Skills

Digital marketing

Communication

Organizational skills

Data interpretation

Analytical storytelling

Tools

WordPress

Google Analytics GA4

Google Tag Manager

Gemini AI tools

Job description

Compensation:Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $78,000 - $83,000 plus bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental

We are Agency FIFTY3

Be part of a growing team that’s changing the way marketing is done in the real estate industry. We constantly strive to produce the best work, look for ways to innovate, and challenge the status quo. From advanced digital marketing to high-quality creative and social campaigns, we care about our client deliverables and stand behind our work.

Our love for marketing is rooted in our culture. Winner of Built in Colorado’s Best Place To Work and over 50+ marketing awards, we’re a group of passionate team members who collaborate together, are committed to growth and development, and spend time recognizing the team’s achievements.

Agency FIFTY3 is headquartered in Denver, CO, with the flexibility to work remotely across the United States. We are committed to building and sustaining a diverse, equitable, and inclusive environment where everyone feels comfortable to bring their best self to work. We value the diversity of backgrounds, perspectives, experiences, and skill sets in order to work together to be more representative of the customers and communities we serve.

Responsibilities

• Website Management: Update community websites, including specials, site content, and photos via WordPress; assist with troubleshooting issues as needed; understand how websites display PMS data via the API and have standards and best practices on portfolio setups
• Digital Marketing: Collaborate with agencies on performance of digital marketing strategies for SEO and Paid Media; be able to interpret results via monthly reports and communicate performance with recommended optimizations to Portfolio Sales & Marketing or to the client directly as needed
• ILS & Directory Management: Manage Internet Listing Services (ILS) platforms, ensuring compelling content, and accurate tracking across all major third-party listing sites; be able to interpret results via monthly reports and communicate performance with recommended optimizations to Portfolio Sales & Marketing or to the client directly as needed
• Tracking: Maintain the integrity of Google Analytics 4 (GA4) setup and Google Tag Manager (GTM) implementations, ensuring accurate tracking, goal setup, and data collection; familiar with attribution models
• Manage key relationships and day-to-day communication with digital marketing vendors, including Internet Listing Services (ILS). Own the complete setup and activation of new properties by facilitating all necessary contract agreements and internal approvals, and collaborating directly with vendors to ensure timely and accurate community configuration and launch.
• Additional responsibilities could include involvement with GBP, Yext and creating processes that allow for scalability, ensuring all digital marketing data and KPIs that can be housed in BI Tool are on roadmap, providing digital marketing budget recommendations for new deals, and keeping Leasing & Marketing team up to date on digital marketing trends

Qualifications:

• Intermediate to advanced working knowledge of AI tools including Gemini
• 4-6 years of experience in a digital marketing role, preferably within the multifamily, real estate, or high-volume B2C industry.
• Proven hands-on experience managing and updating websites via WordPress.
• Solid understanding of digital advertising principles and ability to interpret performance reports and tell a compelling story based on the data.
• Proficiency with Google Analytics (GA4) and Google Tag Manager (GTM) is required.
• Strong organizational skills with an ability to manage multiple campaigns and projects across a large portfolio.
• Excellent communication skills, with the ability to translate technical marketing data into clear, actionable business insights.
• Understands and complies with all Fair Housing Laws and standards.
• Ability to embody the Cardinal Culture and Cardinal Core Values every day.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.