Digital Marketing Strategist

Circuit City; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

A prominent electronics retailer in New York is seeking a Digital Marketer to enhance brand presence through strategic lead generation. The candidate will manage AdWords, set targets, and develop initiatives to improve product adoption. Key responsibilities include creating ad copy, optimizing landing pages, and performing data analysis to track campaign success. Ideal applicants have 1-3 years of digital marketing experience and strong Excel skills. This role offers a chance to make a significant impact on marketing efforts.

Qualifications

• 1-3 years of experience in Digital Marketing or a similar position preferred.
• Proven experience building campaign strategies from scratch.
• Excellent Excel skills, particularly with pivot tables and vlookups.

Responsibilities

• Manage AdWords and other paid channels.
• Set targets and build strategies to help achieve them.
• Create and test ad copy for operational efficiency.
• Create and optimize landing pages to increase conversions.
• Develop and implement campaigns to improve lead quality.

Skills

Digital Marketing

Excel

Campaign Strategy Building

Data Analysis

Tools

AdWords

Analytics Tools

Job description

Job role:

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities:

• Manage AdWords and other paid channels
• Set targets and build strategies to help achieve them
• Create and test ad copy for operational efficiency
• Create and optimize landing pages to increase conversions
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements:

• [1-3] years of experience in Digital Marketing or a similar position preferred
• Proven experience building campaign strategies from scratch
• Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data