Digital Marketing Specialist - Social Media

Syngenta Group; Greensboro (NC); On-site; USD 59,000 - 89,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

401k match

Paid vacation

Job summary

Syngenta Group is seeking a Digital Marketing Specialist - Social Media to lead planning, development, and measurement of organic social content. You will collaborate with stakeholders to publish timely, brand-aligned content and monitor audience engagement across channels.

The role requires 4–5 years’ experience in organic social media and a bachelor’s degree in marketing, communications, or related field, with travel up to 10–15% and a strong emphasis on data-driven optimization.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field
• At least 4-5 years of experience planning, publishing, and analyzing organic social media content
• Experience creating and editing content for social media, websites, marketing materials, or other digital channels
• Experience capturing content at events, trade shows, customer visits, or similar field activities is preferred
• Knowledge of organic social media planning, publishing, community management, social listening, and performance measurement
• Understanding of content development for written, visual, and video formats
• Working knowledge of digital marketing practices across social media, websites, email, and e-commerce

Responsibilities

• Manage organic social media activities from stakeholder briefing and content development through publishing, community management, and performance measurement
• Develop and maintain the social media content calendar and publish brand-aligned content across relevant channels
• Monitor social media activity, coordinate responses, and escalate sensitive issues as required
• Use social listening and performance data to identify trends and opportunities for future content
• Collaborate with Marketing and Sales at events to capture and develop content for social media
• Provide backup support to Marketing Operations, including website updates and content tasks

Skills

Social media planning

Content creation

Content scheduling

Community management

Analytics interpretation

Education

Bachelor's degree in marketing, communications, or related field

Tools

Social media platforms

Job description

Digital Marketing Specialist - Social Media

• Full-time
• Compensation: USD 59,200 - USD 88,800 - yearly

At Syngenta Crop Protection, we're pioneering solutions that safeguard global food security while championing sustainable agriculture. As a world market leader headquartered in Switzerland, we empower farmers with innovative crop protection technologies that defend against nature's toughest challenges. We unite advanced science with digital solutions to develop intelligent crop protection that maximizes yields while minimizing environmental impact. Join our mission of revolutionizing plant protection from seed to harvest.

The Digital Marketing Specialist - Social Media manages the planning, development, execution, and measurement of organic social media for Syngenta Professional Solutions. The role works with internal stakeholders to deliver timely, engaging, and brand-aligned content while monitoring social channels and audience activity. The role also supports other digital marketing activities as required.

• Manage organic social media activities from stakeholder briefing and content development through publishing, community management, and performance measurement.
• Develop and maintain the social media content calendar, publish brand-aligned content across relevant social channels using approved tools and platforms, and quickly adapt the schedule to address emerging business needs and timely content opportunities.
• Monitor social media activity, coordinate responses, and elevate sensitive or time-critical issues as required.
• Use social listening and performance data to identify audience trends, engagement opportunities, competitor activity, and recommendations for future content.
• Partner with Marketing and Sales teams at events, trade shows, customer visits, and other field activities to capture and develop timely written, visual, social media and video content.
• Provide backup and overflow support to the Marketing Operations team as capacity allows, completing defined tasks such as website updates, program sheet revisions, and other straightforward content or digital marketing work.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.
• At least 4-5 years of experience planning, publishing, and analyzing organic social media content.
• Experience creating and editing content for social media, websites, marketing materials, or other digital channels.
• Experience capturing content at events, trade shows, customer visits, or similar field activities is preferred.
• Knowledge of organic social media planning, publishing, community management, social listening, and performance measurement.
• Understanding of content development for written, visual, and video formats.
• Working knowledge of digital marketing practices across social media, websites, email, and e-commerce.

Critical Technical, Professional and Personal Capabilities

• Strong writing, editing, and basic content-creation skills.
• Ability to manage a planned content calendar while responding quickly to emerging needs and opportunities.
• Ability to interpret social media performance data and apply findings to future content.

Critical Success Factors & Key Challenges

• Identifying and capturing relevant content during events, customer visits, and other field activities.
• Balancing primary social media responsibilities with backup and overflow support for Marketing Operations.
• Strong collaboration skills and confidence working with Marketing, Sales, customers, and external partners.

Travel Requirements: Approximately 10-15%, generally one trip per month.

A culture that celebrates belonging and collaboration, promotes professional development and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs.

Full Benefit Package (Medical, Dental & Vision) that starts your first day.

401k plan with company match, Profit Sharing & Retirement Savings Contribution.

Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits.

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Use of AI in Our Recruitment Process

At Syngenta, we use artificial intelligence (AI) to screen applications for high-volume roles.

When you submit an application, AI technology assesses your profile against the job requirements and generates a matching score. This score reflects how closely your qualifications, skills, and experience align with the role's criteria as defined in the job description.