Digital Marketing Specialist - Social Media

Syngentagroup; Greensboro (NC); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Full Benefit Package (Medical, Dental,

401k with company match

Paid Vacation, Holidays, Maternity/Pat

Education Assistance

Wellness Programs

Job summary

Syngenta is seeking a Digital Marketing Specialist - Social Media to plan, develop, execute, and measure organic social content across brand channels, ensuring timely, engaging, and on-brand posts in collaboration with internal stakeholders.

The role manages the social content calendar, publishes across relevant platforms, monitors activity, and uses social listening to guide future content. Travel about 10–15% and flexible work options are available.

Qualifications

• Bachelor's degree or equivalent in marketing/communications or related field.
• 4-5 years planning, publishing, and analyzing organic social media content.
• Experience creating/editing content for social media, websites, or other digital channels.
• Experience capturing content at events, trade shows, or customer visits preferred.
• Knowledge of organic social media planning, publishing, community management, social listening, and measurement.
• Understanding of content development for written, visual, and video formats, plus digital marketing across social, websites, email, and e-commerce.

Responsibilities

• Manage organic social media activities from briefing to publishing, community management, and performance measurement.
• Develop and maintain the social media content calendar and publish brand-aligned content across channels.
• Monitor social media activity, coordinate responses, and escalate time-critical issues.
• Use social listening and data to identify trends and opportunities for future content.
• Partner with Marketing and Sales at events to capture timely written, visual, social, and video content.
• Provide backup support to Marketing Operations tasks as capacity allows.

Skills

Social media planning

Content creation

Community management

Social listening

Performance measurement

Event content capture

Collaboration

Education

Bachelor's degree in Marketing/Communications

Equivalent relevant experience

Tools

Social media platforms

Content management systems

Analytics tools

Job description

The Digital Marketing Specialist - Social Media manages the planning, development, execution, and measurement of organic social media for Syngenta Professional Solutions. The role works with internal stakeholders to deliver timely, engaging, and brand-aligned content while monitoring social channels and audience activity. The role also supports other digital marketing activities as required.

• Manage organic social media activities from stakeholder briefing and content development through publishing, community management, and performance measurement.
• Develop and maintain the social media content calendar, publish brand-aligned content across relevant social channels using approved tools and platforms, and quickly adapt the schedule to address emerging business needs and timely content opportunities.
• Monitor social media activity, coordinate responses, and elevate sensitive or time-critical issues as required.
• Use social listening and performance data to identify audience trends, engagement opportunities, competitor activity, and recommendations for future content.
• Partner with Marketing and Sales teams at events, trade shows, customer visits, and other field activities to capture and develop timely written, visual, social media and video content.
• Provide backup and overflow support to the Marketing Operations team as capacity allows, completing defined tasks such as website updates, program sheet revisions, and other straightforward content or digital marketing work.

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent relevant experience.
• At least 4-5 years of experience planning, publishing, and analyzing organic social media content.
• Experience creating and editing content for social media, websites, marketing materials, or other digital channels.
• Experience capturing content at events, trade shows, customer visits, or similar field activities is preferred.
• Knowledge of organic social media planning, publishing, community management, social listening, and performance measurement.
• Understanding of content development for written, visual, and video formats.
• Working knowledge of digital marketing practices across social media, websites, email, and e-commerce.

Critical Technical, Professional and Personal Capabilities

• Strong writing, editing, and basic content-creation skills.
• Ability to manage a planned content calendar while responding quickly to emerging needs and opportunities.
• Ability to interpret social media performance data and apply findings to future content.

Critical Success Factors & Key Challenges

• Identifying and capturing relevant content during events, customer visits, and other field activities.
• Balancing primary social media responsibilities with backup and overflow support for Marketing Operations.
• Strong collaboration skills and confidence working with Marketing, Sales, customers, and external partners.

Travel Requirements : Approximately 10-15%, generally one trip per month.

A culture that celebrates belonging and collaboration, promotes professional development and strives for a work-life balance that supports the team members. Offering flexible work options to support your work and personal needs.

• Full Benefit Package (Medical, Dental & Vision) that starts your first day.
• 401k plan with company match, Profit Sharing & Retirement Savings Contribution.
• Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits.

Syngenta has been ranked as a top employer by Science Journal. Learn more about our team and our mission here: https://www.youtube.com/watch?v=OVCN_51GbNI

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

Use of AI in Our Recruitment ProcessAt Syngenta, we use artificial intelligence (AI) to screen applications for high-volume roles.When you submit an application, AI technology assesses your profile against the job requirements and generates a matching score. This score reflects how closely your qualifications, skills, and experience align with the role's criteria as defined in the job description.