Digital Marketing Specialist – SEO & Paid Media

Compete Now; Massachusetts; Remote; USD 80,000 - 100,000; Full time

Job summary

A digital marketing agency is seeking a passionate Digital Marketing Specialist to develop and optimize strategies for clients. The role combines strategy and execution across SEO, Google Ads, and content marketing. The ideal candidate should have proven experience in digital marketing and expertise with tools like SEMrush and Google Analytics. This position offers a salary of $28 - $33/hr based on experience and an opportunity to grow with the team.

Qualifications

• Proven experience in digital marketing with strong emphasis on SEO, paid media, and content marketing.
• Hands-on expertise with SEMrush, Google Analytics, and Google Search Console.
• Strong organizational skills and ability to manage multiple client campaigns at once.

Responsibilities

• Develop, execute, and optimize digital marketing strategies across various platforms.
• Manage SEO initiatives including keyword research and on-page optimization.
• Use tools to measure performance, generate insights, and refine campaigns.

Skills

SEO

Google Ads

Meta Ads

Content Marketing

Analytical Skills

Project Management

Communication

Tools

SEMrush

Google Analytics

Google Search Console

Job description

We are seeking a passionate, multi-talented Digital Marketing Specialist to join our growing team and help drive measurable results for our clients. This role is ideal for someone who thrives on both strategy and execution, someone equally comfortable digging into the details as they are stepping back to evaluate performance and identify new opportunities.

Salary: $28 - $33/hr depending on experience.

Key Responsibilities

• Develop, execute, and optimize digital marketing strategies across SEO, Google Ads, Meta Ads, and content marketing.
• Manage SEO initiatives including keyword research, on-page optimization, technical SEO, and link-building strategies.
• Use tools such as SEMrush, Google Analytics, and Google Search Console to measure performance, generate insights, and refine campaigns.
• Create and manage blogging and content marketing strategies that support client goals.
• Proactively identify new trends, tools, and strategies in digital marketing and bring fresh ideas to the team.
• Collaborate with internal and external partners, delegating tasks where appropriate and communicating requirements clearly.
• Report on progress and results with transparency, always with the client’s success in mind.

What We’re Looking For

• Proven experience in digital marketing with strong emphasis on SEO, paid media, and content marketing.
• Hands-on expertise with SEMrush, Google Analytics, and Google Search Console.
• Strong organizational skills and ability to manage multiple client campaigns at once.
• A proactive, detail-oriented “doer” who loves getting into the weeds of campaign execution.
• A visionary mindset that includes constantly learning, experimenting, and staying on top of what’s next in digital marketing.
• Excellent communication skills with the ability to explain strategies and delegate tasks effectively.
• A growth mindset that is excited to grow alongside our expanding digital marketing services and committed to helping our clients succeed.

Why Join Us

This is an opportunity to become a key part of our team as we scale our digital marketing services. We value people who are obsessed with delivering results, who take ownership of their work, and who want to grow with us long-term. If you’re passionate about digital marketing, love to learn, and care deeply about making an impact for clients, we’d love to hear from you.