Digital Marketing Specialist (Remote - US)

Remote Jobs; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A higher education institution is looking for a Digital Marketing Specialist. In this fully remote, full-time position, you will develop digital content strategies and lead social media efforts to enhance audience engagement. Ideal candidates have a Bachelor's in a relevant field and 2-3 years of experience in digital marketing or related roles. Join a creative team making a direct impact on the institution's branding efforts.

Qualifications

• 2 to 3 years of experience in digital marketing, social media management, or content strategy.
• Proven ability to create engaging, on-brand content across multiple platforms.
• Familiarity with social media best practices and analytics.

Responsibilities

• Develop and implement a digital content strategy and calendar.
• Lead social media planning and content creation across multiple platforms.
• Monitor performance metrics and optimize content based on analytics.

Skills

Digital marketing strategy

Social media management

Content creation

Writing and editing

Visual storytelling

Education

Bachelor’s degree in Communications, Marketing, Advertising, Journalism, or related field

Tools

Campaign Monitor

Mailchimp

Microsoft Office Suite

Job description

Overview

Employer Industry: Higher Education

Why consider this job opportunity

• Full-time, fully remote position with flexible work arrangements
• Opportunity to contribute to a mission-driven, creative, and collaborative team
• Hands-on experience in digital marketing strategy, social media, and communications
• Professional development through multi-platform campaign management and analytics
• Direct impact on audience engagement and institutional branding efforts

What to Expect (Job Responsibilities)

• Develop and implement a comprehensive digital content strategy and calendar aligned with marketing, engagement, and branding objectives
• Lead social media planning, content creation, and scheduling across platforms including X, Facebook, Instagram, TikTok, LinkedIn, and others
• Create and manage digital marketing campaigns to promote programs, events, and initiatives, driving awareness, engagement, and conversions
• Monitor performance metrics across social and digital platforms, using analytics to optimize content and report effectiveness
• Provide marketing support for events, campaigns, and special initiatives, occasionally working evenings or weekends as needed

What is Required (Qualifications)

• Bachelor’s degree in Communications, Marketing, Advertising, Journalism, or a related field
• 2 to 3 years of experience in digital marketing, social media management, content strategy, or related roles; higher education or nonprofit experience is a plus
• Proven ability to create engaging, on-brand content across multiple digital platforms
• Strong writing, editing, and visual storytelling skills with attention to detail and tone
• Familiarity with social media best practices, trends, tools, and analytics

How to Stand Out (Preferred Qualifications)

• Experience with email marketing platforms such as Campaign Monitor or Mailchimp
• Ability to manage multiple projects and deadlines in a collaborative, fast-paced environment
• Proficiency in Microsoft Office Suite and adaptability to learn new systems and tools
• Strong organizational, communication, and problem-solving skills

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