Digital Marketing Specialist PK

simera-talent; San Francisco (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

simera-talent seeks a Digital Marketing Specialist to design and optimize omnichannel campaigns in a fast-paced environment. You will drive lead generation, brand awareness, and growth through paid and organic channels, with a strong emphasis on data-driven decision making.

The role requires proficiency in Google Ads, Meta Ads, SEO, content marketing, email marketing, and analytics. Collaboration with content, design, and sales teams is essential for cohesive campaigns and measurable outcomes.

Qualifications

• Understanding of digital marketing channels and strategies.
• Experience with paid advertising platforms (Google Ads, Meta Ads).
• Knowledge of SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with analytics platforms (Google Analytics, Search Console).
• Ability to make data-driven decisions from campaign performance.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword, audience, and competitive research to identify growth opportunities.
• Create, coordinate, and optimize content for websites, social media, email, and campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other metrics.
• Analyze marketing data and generate performance reports and insights.
• Conduct A/B testing of ads, landing pages, audiences, and messaging.
• Optimize campaigns to improve ROI, conversions, engagement, and CAC.
• Collaborate with content, design, sales, and other teams for consistent initiatives.
• Support SEO initiatives and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments.

Skills

Digital marketing strategy

Google Ads

Meta Ads

SEO

SEM

Social media

Email marketing

Content marketing

Data analysis

Google Analytics

Conversion optimization

A/B testing

Marketing metrics

Written & verbal communication

Copywriting

Content creation

Editing

Project management

Campaign management

Creative thinking

Analytical thinking

Cross-functional collaboration

Adaptability

Results oriented

English proficiency

Tools

Google Ads

Meta Ads

Google Analytics

Job description

We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The ideal candidate will have strong knowledge of digital marketing channels, campaign management, content, analytics, and performance optimization, with the ability to use data to improve marketing results.

Responsibilities

• Develop and executedigital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conductkeyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generateperformance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improveROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Required Skills

• Strong understanding ofdigital marketing strategies and channels.
• Experience with paid advertising platforms such as Google Ads and Meta Ads.
• Knowledge ofSEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.
• Ability to analyze campaign performance and make data-driven decisions.
• Knowledge of conversion optimization and A/B testing methodologies.
• Strong understanding of key marketing metrics such as CTR, CPC, CPA, ROAS, conversion rate, and customer acquisition cost.
• Excellent written and verbal communication skills.
• Strong content creation, copywriting, and editing abilities.
• Strong organizational and project-management skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Creative mindset combined with strong analytical thinking.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Adaptability and willingness to learn new marketing tools and technologies.
• Professional, proactive, and results-oriented attitude.

Requirements

• Previous experience as aDigital Marketing Specialist, Digital Marketing Coordinator, Performance Marketing Specialist, or similar role.
• Hands-on experience managing digital marketing campaigns.
• Experience with paid advertising platforms and campaign optimization.
• Experience analyzing digital marketing performance and preparing reports.
• Familiarity with SEO, content marketing, social media, and email marketing.
• Experience using analytics and reporting tools.
• Understanding of digital marketing funnels, lead generation, and conversion optimization.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Strong communication and collaboration skills.
• Reliable internet connection and a suitable setup for remote work.
• Professional, creative, analytical, and results-driven approach.
• English proficiency is required if the position involves working with English-speaking teams, clients, or audiences.