Digital Marketing Specialist - Houston, TX
CraneWorks
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Benefits offered by this job
Job summary
CraneWorks is seeking a results-driven Digital Marketing & Social Media Specialist to lead the execution and optimization of our digital presence across key platforms. This role is responsible for driving measurable growth through strategic campaign development, content execution, and continuous performance improvement.
This is not a passive, post-and-report role. We're looking for someone who understands how to build momentum - someone who can develop a strategy, execute with precision, and
Qualifications
- 3–5 years of experience in digital marketing, social media management, or a related field.
Responsibilities
- Develop and execute digital marketing strategies across paid and organic channels (Google Ads, LinkedIn, Meta, YouTube, etc.).
- Manage and optimize campaigns to drive qualified traffic, leads, and conversions.
- Own CraneWorks’ social media presence across all platforms.
- Plan and execute a consistent content calendar aligned with business priorities and campaigns.
- Create engaging, brand-aligned content that reinforces CraneWorks’ position as a nationwide leader.
- Monitor trends and adjust strategy to maintain relevance and reach.
Skills
Education
Tools
Job description
CraneWorks offers new employees the opportunity to enroll in health, dental, vision, disability, and life/AD&D benefits, in addition to taking advantage of our generous PTO and 401(k) packages. We strive to offer the best values to customers and employees.
Position:Digital Marketing Specialist - Houston, TX
Location: Houston, TX
Job Id:717
# of Openings:1
Job Title: Digital Marketing Specialist
Reports to: Executive Director of Marketing
Location: Houston, TX
Department: Marketing
FLSA Status: Exempt
About Us: CraneWorks is an award-winning global provider of lifting solutions. Our commitment to customer service is unparalleled and we consistently strive to earn our customers' loyalty and trust. Our fundamental values are safety, quality, integrity, reliability, and teamwork and our commitment to these values help steer our business operations. We are proud to be an Equal Employment Opportunity employer.
CraneWorks is seeking a results-driven Digital Marketing & Social Media Specialist to lead the execution and optimization of our digital presence across key platforms. This role is responsible for driving measurable growth through strategic campaign development, content execution, and continuous performance improvement.
This is not a passive, post-and-report role. We're looking for someone who understands how to build momentum - someone who can develop a strategy, execute with precision, and continuously refine based on real data.
You will play a critical role in strengthening the CraneWorks brand, increasing market visibility, and supporting revenue growth across service, sales, parts, and rentals.
- Develop and execute digital marketing strategies across paid and organic channels (Google Ads, LinkedIn, Meta, YouTube, etc.).
- Manage and optimize campaigns to drive qualified traffic, leads, and conversions.
- Identify opportunities to improve performance across all digital touchpoints, including website, landing pages, and email.
- Own CraneWorks’ social media presence across all platforms.
- Plan and execute a consistent content calendar aligned with business priorities and campaigns.
- Create engaging, brand-aligned content that reinforces CraneWorks’ position as a nationwide leader.
- Monitor trends and adjust strategy to maintain relevance and reach.
- Design and produce high-quality graphics and visual assets for digital campaigns, social media, and internal initiatives.
- Collaborate with internal teams to capture and develop content from the field (equipment, service work, events, etc.).
- Ensure all creative aligns with brand standards and maintains a professional, polished presence.
- Track, analyze, and report on campaign performance using tools such as GA4, Google Ads, and HubSpot.
- Translate data into actionable insights and continuously optimize campaigns for improved ROI.
- Support A/B testing initiatives across ads, landing pages, and messaging.
- Assist in ongoing website optimization efforts to improve user experience and conversion rates.
- Support landing page creation and campaign-specific funnels.
- Ensure digital efforts align with broader lead generation and sales objectives.
- 3–5 years of experience in digital marketing, social media management, or a related field.
- Bachelor’s degree in Marketing, Digital Marketing, Communications, or equivalent experience.
- Proven track record of executing successful digital marketing campaigns with measurable results.
- Strong understanding of paid media platforms (Google Ads, LinkedIn, Meta, etc.).
- Experience with marketing analytics tools (GA4, HubSpot, or similar platforms).
- Graphic design experience required (Adobe Creative Suite or equivalent tools).
- Strong understanding of content creation, branding, and visual storytelling.
- Excellent communication, organization, and time management skills.
- You take ownership. You don’t wait for direction—you identify opportunities and act.
- You are data-driven but creative—you know how to blend analytics with compelling messaging.
- You move fast, stay organized, and consistently deliver high-quality work.
- You understand B2B marketing and how to position a brand with authority and credibility.
To perform the essential functions of this position, an employee must be able to:
- Regularly sit, stand, walk, bend, reach, and climb throughout office, shop, and yard environments.
- Occasionally lift up to 25 pounds independently and up to 50 pounds with assistance.
- Operate computers, mobile devices, and office equipment.
- Read technical documents, repair orders, and financial reports.
- Communicate effectively in office and industrial environments.
- Combination of office, shop, yard, and customer locations.
- Exposure to moving mechanical equipment, noise, vibration, dust, fuels, oils, and varying weather.
- Required use of Company-issued and OSHA-required PPE when entering operational areas.
- Occasional travel between branches and customer sites.
- effectively in office and industrial environments.
This job description describes the general nature and level of work performed. It is not intended to be an exhaustive list of duties. CraneWorks reserves the right to modify responsibilities at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.
CraneWorks is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any other status protected by applicable law. CraneWorks is committed to providing a workplace free from discrimination, harassment, and retaliation.
CraneWorks is proud to offer you a comprehensive benefits package to help with every aspect of your physical, financial, and personal health. We believe the health of our people is directly linked to the health of the company. When you’re healthy you’re at your best: at work, at home, and at play.
- Safety We are dedicated to the health and safety of everyone at CraneWorks. Protection on the job and doing our work with the utmost professionalism is central to our identity.
- Integrity We focus on building a trusting and responsible relationship with our customers, workers, and community. Honesty and integrity are essential in all of our relationships.
- Reliability Measure twice, cut once. We avoid shortcuts and work hard to provide equipment and services that our customers can count on.
- Teamwork We know how essential it is to collaborate and work together as a company. Together, we can create, build, and achieve more.
100% employee coverage and 50% family coverage available the first day of the month following 60 days of employment
100% employee coverage and 50% family coverage available the first day of the month following 60 days of employment
100% employee coverage and 50% family coverage available the first day of the month following 60 days of employment
Premium coverage available the first day of the month following 60 days of employment
Premium coverage available the first day of the month following 60 days of employment
New employees accrue 13 PTO days and can earn up to 23 days the longer they stay with the company.
Eligible after 1 year of employment; employer match is determined annually by the company
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