Digital Marketing Specialist – Cycling E‑Commerce

Castelli Cycling; Carlsbad (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

Castelli Cycling, based in Carlsbad, CA, is seeking a Digital Marketing Specialist to join our E‑Commerce team. You'll manage email communications, CRM segmentation, content updates on the US site, and collaborate with our digital agency on paid campaigns to strengthen brand presence in the US market.

Ideal candidates have 3–5 years of marketing experience, proficiency with HubSpot or Salesforce, and a passion for cycling.

Qualifications

• 3-5 years of experience in marketing and brand communications.
• Experience with an email marketing or CRM platform (Hubspot, Salesforce).
• Ability to deliver original work that aligns with brand standards.
• Experience in work environments with highly dynamic activation timelines.
• Clear, professional communication and organizational skills.
• A strong team player that collaborates effectively with internal and external teams.

Responsibilities

• Manage US email communications and campaigns.
• Oversee the US customer database and segmentation.
• Update the visual content of the US website homepage and ensure correct brand voice.
• Coordinate with our digital agency to launch paid ad campaigns and optimize performance.
• Track KPIs and report results to the team and use insights for future campaigns.

Skills

Email marketing

CRM management

Content management

Digital advertising

Analytics

Brand communications

Team collaboration

Strong communication

Tools

Hubspot

Salesforce

Photoshop

Illustrator

CMS

DAM

Job description

Castelli Cycling, based in Carlsbad, CA, is seeking a Digital Marketing Specialist to join our E‑Commerce team. You'll manage email communications, CRM segmentation, content updates on the US site, and collaborate with our digital agency on paid campaigns to strengthen brand presence in the US market.

Ideal candidates have 3–5 years of marketing experience, proficiency with HubSpot or Salesforce, and a passion for cycling.