Digital Marketing Specialist

Heritage Senior Living; West Allis (WI); On-site; USD 50,000 - 70,000; Full time

Job summary

Heritage Senior Living is seeking a Digital Marketing Specialist in West Allis, Wisconsin. The candidate will be responsible for planning, executing, and optimizing digital marketing strategies to enhance brand visibility.

Key responsibilities include developing advertising campaigns, analyzing performance metrics, and managing social media accounts. A Bachelor’s degree and at least 2 years of experience in digital marketing are required. Proficiency in tools like Google Ads and Adobe Creative Suite is essential.

Qualifications

• 2+ years of experience in digital marketing or related role.
• Hands-on experience with advertising platforms.
• Strong analytical skills and experience interpreting marketing data.

Responsibilities

• Develop, execute, and optimize digital advertising campaigns.
• Monitor campaign performance and adjust strategies.
• Manage and grow social media accounts.

Skills

Digital advertising campaigns

Social media management

Data analysis

Graphic design

Content creation

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Adobe Creative Suite

Canva

Google Analytics

Job description

Job Location: 120 - Heritage Senior Living, LLC - West Allis, WI 53214

Digital Marketing Specialist

Position Overview

The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing initiatives to support brand visibility and business growth. This role oversees online advertising, social media management, and graphic design efforts for two entities, ensuring consistent messaging and strong visual identity across all platforms. The ideal candidate is both data-driven and creative, capable of analyzing performance metrics while producing engaging content that drives results.

Key Responsibilities

• Develop, execute, and optimize digital advertising campaigns (e.g., paid search, display, and social media ads)
• Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI
• Manage and grow social media accounts, including content planning, posting, and audience interaction
• Create visually engaging graphics and marketing materials aligned with brand standards
• Maintain and execute content calendars across platforms for both entities
• Collaborate with internal stakeholders to ensure cohesive messaging and campaign alignment
• Stay current with digital marketing trends, tools, and best practices

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience)
• 2+ years of experience in digital marketing, social media management, or a similar role
• Hands-on experience with advertising platforms (e.g., Google Ads, Meta Ads Manager)
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva)
• Strong analytical skills with experience interpreting marketing data and insights
• Excellent organizational and multitasking abilities

Preferred Skills

• Experience managing marketing efforts for multiple brands or entities
• Familiarity with SEO, SEM, and email marketing platforms
• Basic video editing or motion graphics skills
• Experience with analytics tools (e.g., Google Analytics)