Digital Marketing Specialist

Fresenius Kabi USA, LLC; Virginia Beach (VA); Remote; USD 80,000 - 85,000; Full time

Job summary

A leading healthcare company is seeking a Digital Marketing Specialist to drive integrated marketing strategies and audience engagement. The role includes designing campaigns, developing content, and analyzing performance metrics. Candidates need a Bachelor's degree and 3+ years of digital marketing experience. This position offers a competitive salary ranging from $80,000 to $85,000 and may allow for remote work with travel to engage with teams in Lake Zurich, IL.

Benefits

Medical, dental, and vision coverage

Life insurance

Disability insurance

401K with company contribution

Wellness program

Qualifications

• 3+ years of digital marketing experience, focused on campaign management.
• Knowledge of web analytics tools and optimization techniques.
• Ability to travel up to 15 percent for engagements.

Responsibilities

• Design and execute integrated digital marketing campaigns.
• Develop digital content for various channels to drive engagement.
• Manage digital calendar and oversee campaign execution.
• Collect performance analytics and report insights to stakeholders.
• Implement web optimization techniques to improve performance.

Skills

Digital campaign management

Analytics and optimization

SEO/SEM knowledge

Adobe Experience Manager

Salesforce Applications

Microsoft Office Suite proficiency

Education

Bachelor's degree

Tools

Adobe Analytics

Veeva

Job description

Job Summary

The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity, and commercial success. This role partners with cross-functional teams and external agencies to deliver innovative, compliant, and personalized content across all digital channels, leveraging advanced analytics and industry best practices to optimize performance and achieve strategic business objectives.

Position may be worked remotely, with willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams. This position is unable to offer sponsorship either now or in the future. Base Salary Range: $80,000-85,000. Final pay determinations will depend on various factors, including, but not limited to experience level, education level, knowledge, skills, and abilities.

Responsibilities

• Design and execute integrated digital marketing campaigns to assist commercial business in the digital space.
• Assist in the development of digital content for web, LinkedIn, email, and other digital channels to drive engagement.
• Follow promotional review and approval processes, as well as distribution guidelines, to ensure efficiency and compliance across digital marketing activities.
• Manage digital calendar and oversee execution of digital campaigns to ensure timely distribution aligned with key commercial milestones.
• Collect performance analytics using analytics tools to measure effectiveness and reports insights to key stakeholders to support data-driven future optimization strategies.
• Implement ongoing web optimization techniques to improve web performance.

Job Requirements

• Bachelor's degree required.
• 3+ years of digital marketing experience with a focus on digital campaign management, analytics, and optimization.
• Knowledge of web analytics, such as SEO/SEM, AEO, and GEO.
• Experience with the following digital platforms: Adobe Experience Manager, Adobe Analytics, Salesforce Applications, and Veeva.
• Proficient with Microsoft Office Suite of software.
• Ability to travel up to 15 percent for customer engagements, team engagements, and conferences, as well as willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.