Digital Marketing Specialist

Remote Jobs; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading software development firm is seeking a Demand Generation Specialist focused on managing B2B paid media campaigns across Google, LinkedIn, and YouTube. This role offers a flexible remote work environment and opportunities for career growth. Ideal candidates will have 3-5 years of experience in demand generation with expertise in tools like Google Ads and LinkedIn Campaign Manager. Engage in impactful projects contributing to a sustainable energy future.

Benefits

Opportunity for career advancement

Flexible work environment

Supportive team culture

Qualifications

• 3-5 years of experience managing B2B paid media campaigns with demand generation goals.
• Hands-on expertise with Google Ads, LinkedIn Campaign Manager, and YouTube Ads.
• Familiarity with B2B funnels and lead generation KPIs.

Responsibilities

• Plan, launch, and optimize paid demand generation campaigns across Google, LinkedIn, and YouTube.
• Manage campaign budgets, targeting, creative testing, and bid strategies.
• Track and report on campaign KPIs and provide insights for pipeline and revenue growth.

Skills

B2B paid media campaign management

Google Ads

LinkedIn Campaign Manager

YouTube Ads

Analytical mindset

Campaign optimization

Tools

Google Analytics

HubSpot

Salesforce

Job description

Overview

Employer Industry: Software Development for Energy Solutions

Why consider this job opportunity

• Opportunity for career advancement and growth within the organization
• Flexible work environment allowing for remote work options
• A supportive and collaborative team culture that values innovation and integrity
• Engaging role focused on driving demand generation in a rapidly growing company
• Involvement in impactful projects that contribute to a sustainable energy future

What to Expect (Job Responsibilities)

• Plan, launch, and optimize paid demand generation campaigns across Google, LinkedIn, and YouTube
• Manage campaign budgets, targeting, creative testing, and bid strategies
• Build and execute A/B tests to improve click-through rates (CTR s), conversion rates, and lead quality
• Track and report on campaign KPIs and provide insights for pipeline and revenue growth
• Collaborate with cross-functional teams to ensure messaging resonates with target personas

What is Required (Qualifications)

• 3-5 years of experience managing B2B paid media campaigns with demand generation goals
• Hands-on expertise with Google Ads, LinkedIn Campaign Manager, and YouTube Ads
• Familiarity with B2B funnels and lead generation KPIs
• Experience using Google Analytics, HubSpot, Salesforce, or similar tools for reporting
• Strong analytical mindset with the ability to optimize campaigns based on data

How to Stand Out (Preferred Qualifications)

• Experience supporting account-based marketing (ABM) campaigns
• Knowledge of programmatic display and/or retargeting strategies

#SoftwareDevelopment #DigitalMarketing #DemandGeneration #RemoteWork #CareerGrowth

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