Digital Marketing Specialist

Generus, Inc,; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Remote work

Home office stipend

Paid holidays

Paid time off

Volunteer time off

Job summary

Generus, Inc. is seeking a Digital Marketing Specialist to drive our digital-first growth. You will own email marketing and organic social media to build brand awareness, accelerate pipeline, and boost customer adoption.

You will lead the execution across core channels, collaborate with design for visuals, and deliver data-driven monthly reports. This role supports remote work and touches multiple channels to scale a differentiated product for social impact.

Qualifications

• 3+ years of marketing experience.
• Bachelor's degree or Associate's degree with comparable work experience.
• Hands-on experience building and executing email campaigns and workflows in HubSpot.

Responsibilities

• Lead email marketing.
• Create and maintain an email content calendar with messaging and audience recommendations.
• Write email content and coordinate imagery with design.
• Using HubSpot, build, test and schedule email sends and nurture programs.
• Ensure compliance with subscription and data regulations.
• Lead social media.
• Create and maintain a social media content calendar.
• Write and schedule content with emphasis on LinkedIn.
• Advise on best practices for company and employee social media presence.
• Provide data analysis & feedback.
• Deliver monthly, executive-ready reports and data analysis on email and social media performance.
• Highlight trends driving success or limiting performance and contribute to optimization plans.
• Support integrated marketing initiatives.
• Assist with other channels, including website, Google advertising, display advertising, review site management, and marketing events as needed.
• Supports brand consistency in visuals and messaging.

Skills

Email marketing

HubSpot campaigns

Content creation

Education

Bachelor's degree

Associate's degree with experience

Tools

HubSpot

LinkedIn

Job description

This role is open to candidates who live in Texas, Florida, Utah, Virginia, North Carolina, or Massachusetts.

Summary

The digital marketing specialist will be hands-on in driving our digital-first growth strategy. They will contribute to brand awareness, pipeline acceleration, customer adoption, and partner communications. They will own execution of core digital channels including email marketing and organic social media.

Who You Are

Generus, Inc. seeks an individual who enjoys a fast-paced and creative environment that encourages out-of the-box thinking, efficient problem solving and timely execution. You are a multi-tasking self-starter and can shift priorities quickly as needed. You employ high levels of organization and superb communication skills while maintaining a positive "can-do" spirit in the face of a challenge.

You understand digital marketing and are eager to put your expertise to work for good.

If you want to be part of the social impact part of your world, help scale a highly differentiated product, and join a high-growth environment where your work directly shapes our future, we’d love to talk.

Key Responsibilities

The Digital Marketing Specialist will be responsible for:

• Lead email marketing
• Create and maintain an email marketing content calendar with messaging and audience recommendations
• Write email content and work with design for imagery
• Using Hubspot, build, test and schedule email sends and nurture programs
• Ensure compliance with subscription and data regulations
• Lead social media
• Create and maintain a social media content calendar
• Write and schedule content with emphasis on LinkedIn
• Advises on best practices for company and employee social media presence
• Provide data analysis & feedback
• Deliver monthly, executive-ready reports and data analysis on email and social media performance
• Highlight trends driving success or limiting performance and contribute to optimization plans
• Support integrated marketing initiatives
• Assist with other channels, including website, Google advertising, display advertising, review site management, and marketing events as needed
• Supports brand consistency in visuals and messaging

What You Bring

Required Experience

• 3+ years of marketing experience
• Bahelor's degree or Associate's degree with comparable work experience
• Hands-on experience building and executing email campaigns and workflows in Hubspot

We are looking for someone who:

• Has excellent written and verbal communication skills for internal audiences and buyers
• Has a high tolerance for ambiguity and bias toward building structure rather than waiting for it.
• Has a genuine excitement about using marketing skills to drive social good with Generus
• Has a collaborative and proactive team member with strong interpersonal skills;
• Is an adaptable, flexible problem-solver; and
• Is self-motivated and able to work independently in a remote environment

Generus Benefits Include

• Ten paid company holidays for eligible employees
• Paid time off for eligible employees
• Volunteer time off
• Remote work, with home office set-up stipend

Generus, Inc. Diversity Statement

Generus is an equal opportunity employer and is committed to providing a work environment free of harassment, discrimination, retaliation, and disrespectful or other unprofessional conduct based on race (including, but not limited to, hair texture, and protected hairstyles such as braids, locs, and twists); religion (including religious dress and grooming practices); creed; color; sex/gender (including pregnancy, childbirth, breast feeding or related medical conditions); sex stereotype, gender identity/gender expression (including whether or not you are transitioning or have transitioned), and sexual orientation; national origin; ancestry; physical or mental disability; medical condition; genetic information/characteristics; marital status/registered domestic partner status; age (40 and over); sexual orientation; military or veteran status; citizenship and immigration status; reproductive health decision-making; and any other basis protected by federal, state or local law or ordinance or regulation.