Digital Marketing Specialist

Wieser Concrete Products, Inc.; Town of Maiden Rock (WI); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Competitive wages

Paid time off

401k with employer match

Profit sharing

Health insurance

Dental, vision, accident, hospital,…

Job summary

Wieser Concrete Products, Inc. in Wisconsin is seeking a motivated Digital Marketing Specialist to lead our online marketing efforts. This in-person role collaborates with sales and production teams to develop and execute campaigns across web, social, and digital ads.

You will manage website updates, create content, edit videos, and produce marketing materials while monitoring performance. The ideal candidate has a bachelor's degree in marketing or related field and 3-5 years of experience in

Qualifications

• Bachelor's degree in communications, marketing, advertising, sales, or related field.
• 3-5 years of marketing experience in roles such as manager, social media manager, strategist, or related.
• Proficiency in Adobe Premiere, Canva, and MS Office.
• Excellent written and verbal communication skills.
• Strong understanding of marketing strategies, materials, and channels.
• Ability to manage multiple projects concurrently.
• Digital design and content development skills.

Responsibilities

• Provide input to and execute marketing strategies aligning with company goals.
• Manage website updates and SEO efforts.
• Create scheduled digital content for social media and website.
• Film, edit, and produce marketing videos.
• Support sales with updated marketing materials.
• Travel to jobsites, production facilities, and events to capture content.
• Develop and manage online campaigns.
• Monitor and document marketing results.

Skills

Written and verbal communication

Social media management

Video editing

Digital design

Content development

Project management

Education

Bachelor's degree in communications, marketing, advertising, sales, or related field

Tools

Adobe Premiere

Canva

Microsoft Office

Job description

Wieser Concrete Products, Inc. is a manufacturer of precast products for agriculture, commercial, highway, and underground applications. Wieser Trucking Inc supports Wieser Concrete by hauling and placing many of the manufactured items like tanks, retaining walls and other custom products all over the USA.

Founded in 1965 by Joseph H. Wieser, Wieser Concrete Products, Inc. started its manufacturing operations near Maiden Rock, WI. Since that time, the company has grown from a single employee over 200 team members. The growth of this family-owned business has come from the production of high-quality products coupled with exceptional customer service. Wieser Concrete Products, Inc. is well known in North America as a supplier of precast concrete products throughout the entire United States as well as parts of Canada and Mexico.

Over the years, the market demand has resulted in Wieser Concrete Products, Inc. developing additional manufacturing facilities in Menomonie and Portage, WI; Roxana, IL; Rosemount, MN; Norton Shores, MI: and distribution sites in Spooner and Weston, WI and Jordan, MN.

Wieser Concrete Products Inc. | Precast Concrete Specialists

Benefits:

• Competitive wages
• Paid time off
• 401k with employer match
• Profit sharing
• High deductible medical insurance and employer health savings account contribution
• Supplemental voluntary dental, vision, accident, hospital, life, disability, critical illness insurance
• Employee Assistance Program

Digital Marketing Specialist Job Summary

We are seeking a motivated, creative digital marketing specialist to join our organization. The position is in-person, not online or hybrid. You will be required to work in the office. In this position, you will provide input for and implement marketing strategies and monitor trends that indicate the need for new products and services. You will be responsible for all marketing digital activities to include web, social, digital advertisements, and internal marketing.

Digital Marketing Specialist Duties and Responsibilities

• Provide input to and execute marketing strategies that align with company goals
• Manage website updates and search engine optimization
• Create scheduled digital marketing content for social media and website distribution
• Film, edit and produce marketing videos
• Support sales team with up-to-date and aligned marketing materials
• Travel to jobsites, production facilities, and events to capture content
• Plan and support promotional and awareness campaigns (internally and externally)
• Develop, distribute, and manage all online campaigns
• Develop and execute plan to monitor, track, and document marketing results

Digital Marketing Specialist Requirements and Qualifications

• Bachelor's degree in communications, marketing, advertising, sales, or related field
• 3-5 years of previous experience as a marketing manager, social media manager, strategist, graphic design, or related marketing experience
• Proficient in video editing software (Adobe Premiere)
• Proficient computer skills (Canva and Microsoft Office Suite)
• Proficient in professional social media account management and promotion
• Excellent written and verbal communication skills
• Solid understanding of effective marketing strategies, materials, and channels
• Ability to manage numerous concurrent projects
• Digital design and content development skills required

Wieser Concrete Products is proud to be an Equal Opportunity Employer. We value diversity and are committed to maintaining a workplace where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law.