Digital Marketing Specialist

Greentech Renewables; San Diego (CA); Remote; USD 100,000 - 125,000; Full time

Job summary

A sustainable energy company is seeking a Digital Marketing Specialist to enhance their online presence through innovative campaigns. The role requires 2+ years of experience in digital marketing, a data-driven mindset, and a passion for renewable energy. Join a fully remote team that offers competitive salaries, health benefits, and opportunities for career growth.

Benefits

Work Flexibility

Competitive Salary

Health & Benefits

Career Growth

Impactful Work

Qualifications

• 2+ years in digital marketing, SEO, or a similar role.
• Experience in the renewable energy sector is a bonus.
• Strong copywriting and content creation skills.

Responsibilities

• Develop and manage paid ad campaigns that generate leads.
• Optimize website content and blogs for search engines.
• Manage social media accounts and grow community engagement.
• Design and execute targeted email campaigns.
• Use analytics tools to measure campaign performance.

Skills

SEO

SEM

PPC (Google Ads, Facebook Ads)

Email marketing

Social media management

Data analysis

Copywriting

Content creation

UX/UI knowledge

Tools

Google Analytics

SEMrush

HubSpot

Hootsuite

Mailchimp

Klaviyo

Job description

Overview

At Greentech Renewables, we’re all about making the world a greener place through sustainable energy solutions. As we continue to expand, we’re looking for a talented Digital Marketing Specialist to help us amplify our online presence and connect with audiences passionate about sustainability.

If you’re an innovative, results-driven marketer with a passion for renewable energy and digital strategy, we’d love to have you on our team!

What You’ll Do

• Digital Campaign Management: Develop and manage paid ad campaigns (Google Ads, Facebook Ads, etc.) that generate leads and drive conversions.
• SEO & Content Strategy: Optimize website content and blogs to rank higher in search engines, creating compelling content that educates and converts.
• Social Media Marketing: Manage social media accounts, create engaging content, and grow our community on platforms like LinkedIn, Instagram, Twitter, and Facebook.
• Email Marketing: Design and execute targeted email campaigns that nurture leads and keep customers informed about new products, promotions, and company news.
• Analytics & Reporting: Use tools like Google Analytics, SEMrush, and social media insights to measure and analyze campaign performance, and optimize strategies for better results.
• Collaboration: Work closely with the sales and product teams to ensure marketing strategies align with business goals and target customer needs.
• Stay Ahead of Trends: Keep an eye on industry trends, competitor strategies, and emerging digital marketing tools to maintain a competitive edge.

What We’re Looking For

• Experience: 2+ years in digital marketing, SEO, or a similar role. Experience in the renewable energy or sustainability sector is a bonus but not required.
• Skills:
• Proven expertise in SEO, SEM, PPC (Google Ads, Facebook Ads), email marketing, and social media management.
• Familiarity with digital marketing platforms (Google Analytics, SEMrush, HubSpot, Hootsuite, etc.).
• Strong copywriting and content creation skills with an eye for detail.
• Knowledge of email marketing platforms like Mailchimp or Klaviyo.
• Familiarity with UX/UI principles for website optimization.
• Data-Driven: Ability to analyze data and adjust strategies to improve ROI and drive meaningful results.
• Creative & Analytical Mindset: You thrive in a role that requires both creativity (for content creation) and analysis (for campaign optimization).
• Self-Motivated & Collaborative: You’re an independent worker with the ability to manage multiple projects while working effectively with a remote team.
• Passion for Sustainability: A genuine interest in renewable energy and sustainability is highly encouraged.

Why Join Us?

• Work Flexibility: Enjoy the benefits of a fully remote work environment with a flexible schedule.
• Competitive Salary: We offer a competitive salary with performance-based bonuses and potential for growth.
• Health & Benefits: Comprehensive health, dental, and vision insurance to keep you healthy.
• Career Growth: Access to ongoing professional development and training to grow your marketing expertise.
• Impactful Work: Play a direct role in promoting sustainable energy solutions and make a difference in the world.