Digital Marketing Specialist

RTT Finishing Solutions; Rockwall (TX); Hybrid; USD 60,000 - 65,000; Full time

Job summary

A manufacturing company based in Rockwall, Texas, is looking for a Digital Marketing Specialist to manage their digital marketing efforts, focusing on SEO, website performance, and Google Ads campaigns. The ideal candidate should have over 3 years of experience in digital marketing, strong skills in WordPress, and be proficient in HTML and CSS. This full-time role offers a competitive salary and a collaborative work environment with opportunities for growth.

Benefits

Competitive salary and benefits

Collaborative team culture

Flexible work environment

Qualifications

• 3+ years of hands-on digital marketing experience.
• Advanced proficiency in WordPress management.
• Strong knowledge of HTML, CSS, and JavaScript.

Responsibilities

• Manage and maintain company websites using WordPress.
• Execute on-page and technical SEO strategies.
• Analyze website performance using Google Analytics.

Skills

Digital Marketing

SEO

Google Ads

HTML/CSS

WordPress

Education

3+ years of digital marketing experience

Tools

Google Analytics

Google Tag Manager

Job description

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RTT Finishing Solutions provided pay range

This range is provided by RTT Finishing Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60,000.00/yr - $65,000.00/yr

Job Title: Digital Marketing Specialist

Location: Rockwall, Texas

Employment Type: Full-Time

Department: Marketing

Reports To: VP of Marketing

Position Summary

We are seeking a detail-oriented and technically skilled Digital Marketing Specialist to join our team. This role will support the development, execution, and optimization of our digital marketing efforts, with a particular emphasis on website performance, SEO, and paid advertising campaigns. The ideal candidate is both analytically minded and creative, with strong hands-on experience in WordPress management and digital ad platforms.

Key Responsibilities

• Manage and maintain company websites using WordPress, including front-end content updates and back-end optimization
• Implement and troubleshoot custom HTML, CSS, and JavaScript for enhanced web functionality and user experience
• Execute on-page and technical SEO strategies to improve search visibility and organic traffic
• Plan, build, and optimize Google Ads campaigns (Search, Display, Remarketing) aligned with business goals
• Analyze website performance using tools such as Google Analytics, Search Console, and Tag Manager
• Collaborate with designers, content creators, and developers to deliver effective digital campaigns
• Ensure mobile responsiveness, site speed, and cross-browser compatibility
• Monitor industry trends and algorithm updates to maintain best practices
• Report on key metrics, conversion rates, and campaign performance
  
  
  

Qualifications & Requirements

• Minimum of 3 years of hands-on digital marketing experience (references required)
• Advanced proficiency in WordPress, including theme and plugin configuration, troubleshooting, and performance tuning
• Strong working knowledge of HTML, CSS, and JavaScript
• Solid understanding of SEO principles, both technical and content-based
• Proven experience managing and optimizing Google Ads accounts
• Familiarity with digital analytics platforms (e.g., Google Analytics 4, Search Console, GTM)
• Ability to manage multiple projects with attention to detail and deadlines
• Strong written and verbal communication skills
• Self-starter with a proactive, solutions-oriented mindset
  
  
  

Preferred Qualifications (Nice To Have)

• Experience with CRO tools and A/B testing (e.g., Hotjar, Optimizely)
• Google Ads and/or Analytics certifications
• Familiarity with WooCommerce or other e-commerce platforms
• Experience working with technical SEO audits using tools like Screaming Frog and Ahrefs
  
  
  

What We Offer

• Competitive salary and benefits package
• A collaborative and forward-thinking team culture
• Opportunities for professional growth and continued learning
• Flexible work environment (hybrid options available after probationary period)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Automation Machinery Manufacturing

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