Digital Marketing Specialist

Vital Records Control (VRC); Orlando (FL); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

On-site work

Office locations: Memphis, Dallas, or/

Orlando office option

Job summary

Vital Records Control (VRC) seeks a Digital Marketing Specialist to support its digital strategy with a focus on paid advertising, campaign performance, and marketing technology. You will work with the Director of Marketing to manage PPC campaigns, analyze results, and drive leads across service lines.

The ideal candidate brings data‑driven marketing experience, hands‑on Google Ads and analytics skills, and familiarity with Salesforce Marketing Cloud to coordinate email campaigns and content

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field.
• 3–5 years of digital marketing experience, including paid media and PPC.
• Hands-on experience with Google Ads and paid search campaigns.
• Experience with Salesforce and marketing technology in B2B contexts preferred.

Responsibilities

• Manage and optimize PPC campaigns across service lines and markets.
• Monitor budgets, leads, conversions, cost per lead, ROAS.
• Analyze digital marketing performance and provide reporting and recommendations.
• Coordinate with external agencies and internal teams on paid media strategy.
• Support conversion tracking, Google Analytics, and marketing tech integrations.
• Build and deploy email campaigns via Salesforce Marketing Cloud.
• Create digital content including emails, landing pages, blogs and social posts.

Skills

PPC management

Google Ads

Google Analytics

Salesforce Marketing Cloud

Email marketing

SEO basics

Campaign optimization

Marketing automation

CRM platforms

Data analysis

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce CRM

Google Sheets

Excel

Job description

JOB DESCRIPTION – Digital Marketing Specialist

Work Location

This is a full-time, in-office position. This role may be based at one of our VRC office locations in Memphis, TN; Dallas, TX; or Orlando, FL. This position is not remote or hybrid and requires regular on-site attendance.

Summary

The Digital Marketing Specialist is responsible for supporting VRC’s digital marketing strategy and execution across all service lines, with a primary focus on paid digital advertising, campaign performance, and digital marketing technology. Working closely with the Director of Marketing and business leaders, this role helps manage and optimize PPC campaigns, analyze marketing performance, support Salesforce and other digital platforms, and execute initiatives that generate leads and support business growth.

The ideal candidate is a data-driven digital marketer with experience in paid search, campaign optimization, analytics, CRM platforms, email marketing, and marketing technology. This position will also support marketing initiatives for VRC’s Digital Services, including email campaigns, content, and lead-generation efforts.

WHY VRC

VRC is a fast-growth, industry-leading information management company committed to protecting what matters most — data, people, and purpose. We are transforming the way we manage talent, culture, and operational excellence across more than 100 locations in the U.S. and the Bahamas.

Joining VRC Means

• High visibility, direct impact: Your work will shape business outcomes and define how we grow.
• Team and culture evolution: We are building something new — and you will be part of the foundation.
• Fast-paced growth: New acquisitions, new markets, and continuous improvement create daily challenge and momentum.
• Values in motion: We believe in professionalism, service, accountability, and doing the right thing.
• Voice and influence: Ideas are welcomed, encouraged, and acted upon.

Reports To

Director, Marketing

Essential Duties & Responsibilities

• Support the management and optimization of PPC and paid digital advertising campaigns across VRC’s service lines and markets.
• Monitor campaign budgets, leads, conversions, cost per lead, ROAS, and other key performance metrics to identify opportunities for improvement.
• Analyze digital marketing performance and provide reporting and recommendations based on campaign and market-level results.
• Coordinate with external agency partners and internal teams on paid media strategy, campaign execution, testing, and optimization.
• Support conversion tracking, Google Analytics, website performance, landing pages, SEO, and other digital marketing initiatives.
• Assist with Salesforce management, including campaign tracking, lead flow, reporting, data quality, and coordination between marketing and sales.
• Support VRC’s marketing technology platforms and help troubleshoot issues related to digital campaigns, tracking, lead generation, and system integrations.
• Build, deploy, and optimize email marketing campaigns and automated journeys through Salesforce Marketing Cloud.
• Support marketing initiatives for VRC’s Digital Services, including email campaigns, content, webinars, landing pages, and lead-generation efforts.
• Create and coordinate digital marketing content, including emails, landing pages, blogs, social media posts, and sales support materials.
• Stay current on digital advertising, AI, automation, search marketing, and emerging marketing technologies.

Requirements

Education and/or Experience

• Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related field preferred.
• 3–5 years of experience in digital marketing, paid media, PPC, marketing automation, or B2B marketing.
• Hands‑on experience managing or supporting Google Ads and paid search campaigns strongly preferred.
• Experience with Salesforce, marketing technology, professional services, healthcare, information management, or related B2B industries is preferred.

Qualifications

• Strong understanding of PPC, paid search, digital advertising, and campaign optimization.
• Experience with Google Ads, Google Analytics, conversion tracking, and campaign reporting.
• Experience with Salesforce CRM, Salesforce Marketing Cloud, or similar platforms preferred.
• Working knowledge of email marketing, SEO, website management, and marketing automation.
• Strong analytical skills with the ability to translate campaign data into actionable recommendations.
• Strong organizational and communication skills with the ability to manage multiple priorities.
• Self‑motivated, detail‑oriented, and comfortable working in a fast‑paced environment.

Work Environment

This position works in an office setting with regular collaboration across departments and VRC locations throughout the U.S. The role requires strong organizational skills, adaptability, and the ability to manage multiple projects in a fast‑paced, deadline‑driven environment.

Notice of AI Use in Job Application Review

As part of our commitment in creating a fair, efficient, and consistent hiring process we may use artificial intelligence (AI) to help our recruiting teams organize, summarize, and analyze information provided by candidates, including resumes, application responses, and other materials submitted during the application process. AI may be used to identify patterns, highlight relevant skills, and experience, and assist in comparing a candidate’s qualifications with the requirement of a specific role. These tools are to improve efficiency and consistency while supporting more informed hiring decisions, which will ultimately be made by the hiring team.