Digital Marketing Specialist

Garney Construction; North Kansas City (MO); On-site; USD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to enhance brand visibility and engagement across digital platforms. This exciting role involves planning and executing innovative marketing campaigns, crafting compelling content, and leveraging data analytics to drive decision-making. Collaborating with a dynamic communications team, you will play a crucial part in strengthening the brand's online presence through social media, email, and web channels. If you have a passion for digital marketing and a knack for storytelling, this opportunity is perfect for you to make a significant impact in a collaborative environment.

Benefits

Employee Stock Ownership Plan (ESOP)

401K Retirement plan

Health, dental, vision and life insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Long-term disability

Holidays, Vacation and PTO

Bonus program

Qualifications

• 3–5 years of experience in digital marketing and content creation.
• Excellent writing skills tailored for various platforms.
• Proficiency in analytics tools to inform content strategy.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Write and edit engaging content for social media and emails.
• Analyze campaign performance and provide actionable insights.

Skills

Digital Marketing

Content Creation

Social Media Management

SEO

Analytics Tools

Project Management

Paid Advertising

Writing and Editing

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Digital Media

Tools

Google Analytics

Meta Ads Manager

LinkedIn Campaign Manager

Email Marketing Tools

Content Management Systems

Job description

GARNEY CONSTRUCTION

We’re looking for a Digital Marketing Specialist to help drive brand awareness, engagement, and growth across digital channels. In this role, you’ll plan and execute campaigns, create compelling content, and use data to inform decisions that elevate how we show up online. You’ll work closely with a collaborative communications team to strengthen our brand through web, social, email, and more.

What You Will Be Doing

• Plan, develop, and execute digital marketing campaigns across web, email, and social platforms
• Write and edit content for a variety of digital channels like social media, landing pages, email campaigns, blogs, and more
• Lead day-to-day social media strategy, including content development, scheduling, and audience engagement
• Track and analyze campaign performance using tools like Google Analytics and platform-specific insights; share learnings and recommendations
• Support website management and SEO efforts to increase visibility and improve user experience
• Collaborate with internal teams to ensure brand alignment and amplify key messages
• Assist with digital strategy for events, sponsorships, and recruitment marketing as needed
  
  

What We Are Looking For

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 3–5 years of experience spanning digital marketing, content creation, and communications—either in-house or at an agency
• Excellent writing and editing skills with the ability to tailor messaging across platforms and audiences
• Proficiency with content management systems, email marketing tools, and social media scheduling platforms
• Experience with paid digital advertising (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads)
• Familiarity with analytics tools (e.g., Google Analytics, social media insights) and a data-informed approach to content
• Strong project management skills, attention to detail, and ability to balance multiple priorities
• A collaborative mindset and willingness to work across departments to support broader brand goals
  
  

LET'S TALK THE PERKS!

• Employee Stock Ownership Plan (ESOP)
• 401K Retirement plan
• Health, dental, vision and life insurance
• Flexible Spending Account (FSA) / Health Savings Account (HSA)
• Long-term disability
• Holidays, Vacation and PTO
• Bonus program
  
  

CONTACT US

If you are interested in this Digital Marketing Specialist position in Kansas City, MO then please Apply Now. For other opportunities available at Garney Construction go to careers.garney.com . If you have questions about the position or would like more information, please contact Jessica Osborn by email [e-mail]

Garney Construction and its subsidiaries are committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer and it is our policy to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. Garney Construction is a background screening, drug-free workplace.

Agency Disclaimer: All vendors must have a signed Garney Construction Agreement, authorized by the Executive Team, to receive payment for any placement. Verbal or written commitments made by anyone other than a member of the Executive Team will not be considered binding. Any unsolicited resumes sent to Garney Construction or submitted to employees outside of the Recruiting Team will be deemed the property of Garney Construction. In such cases, Garney Construction will not be obligated to pay any placement fees.