Digital Marketing Specialist

The Rosser Foundation dba International Cooperating Ministries; Newport News (VA); Hybrid; USD 52,000 - 73,000; Full time

Job summary

The Rosser Foundation dba International Cooperating Ministries seeks a Digital Marketing Specialist to expand online presence and strengthen donor engagement from awareness to giving. The role requires data-driven strategy, content creation, and cross-channel optimization within a ministry context.

Based in Newport News, VA, this hybrid position combines on-site collaboration with strategic remote work. The ideal candidate has 3+ years in digital marketing, strong analytics, and proven ability

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in digital marketing or communications.
• Experience analyzing digital performance data and translating insights.
• Proficiency with Google Analytics, Meta Business Suite, Google Ads, and Hootsuite.
• Strong copywriting and content development skills aligned with mission.

Responsibilities

• Manage digital platforms and content publishing; engage audiences.
• Support and optimize paid campaigns across Meta, Google, and other networks.
• Develop reports and dashboards to guide strategy and donor engagement.

Skills

Digital marketing analytics

Social media management

Content creation

Paid advertising

Data-driven optimization

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Meta Business Suite

Google Ads

Hootsuite

Job description

Job Description

Job Description

1. Working Title of Position:

Digital Marketing Specialist

1. Classification of Position (Exempt-Salaried or Non-Exempt-hourly):

Exempt - Salaried

**** 3. Classification of Position (Full Time, Part Time, or Temp Part Time):

Full Time

4. Immediate Supervisor:

Brand & Content Manager

POSITION OVERVIEW:

The Digital Marketing Specialist is a member of the Ministry Advancement department within the Marketing Team, working to expand ICM's online presence, strengthen audience engagement, and increase regular and recurring giving.

With a full-funnel approach to digital marketing, this role leverages analytics, digital strategy, paid media, platform management and content creation to guide audiences from awareness to donor commitment. The Digital Marketing Specialist uses data-driven insights to optimize performance across digital channels while supporting content development, campaign execution, and online engagement.

This is a hybrid position based in Newport News, Virginia. Employees are required to work on-site regularly. This is not a fully remote position.*

DUTIES AND RESPONSIBILITIES

1. Essential Functions: Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Digital Platform Management & Content Development: (50%)

• Manage ICM's presence across social media and other digital platforms, including content publishing, audience engagement, and platform best practices.
• Create, edit, and repurpose content for social media, advertising and other digital marketing initiatives.
• Monitor platform trends and emerging opportunities to strengthen digital reach, engagement, and campaign performance.

****Digital Advertising & Campaign Management: (30%)

• Support, execute, and optimize digital advertising campaigns across Meta Ads Manager, Google Ad Grant, Google Ads, and other platforms.
• Manage audience targeting, budget allocation, performance monitoring, and campaign optimization.
• Collaborate with vendors and internal stakeholders to maximize campaign effectiveness and return on investment.

****Digital Media Performance & Optimization: (20%)

• Monitor and analyze performance across website, social media, paid advertising, and other digital channels.
• Develop reports and dashboards that provide actionable insights, trends, and recommendations.
• Identify opportunities to improve audience growth, engagement, conversion, and overall digital performance.

This position may involve both domestic and international travel up to 25% per calendar year.

B. PHYSICAL DEMANDS:

This is a largely sedentary role that occasionally requires standing, walking, and the ability to lift and/or move objects up to 20 pounds regularly and up to 40 pounds on occasion (e.g., printed proofs, signage, or display materials).

QUALIFICATIONS REQUIRED: (Knowledge, Skills and Abilities)

• A follower of Jesus Christ with a servant heart for missions and nurturing believers.
• Passion for the Word of God and provision of the Word for every people group.
• Bachelor's Degree in Marketing, Communications, Business, or related field preferred. Equivalent experience may be considered.
• 3+ years of experience in digital marketing, communications, public relations, advertising, or a related field.
• Experience analyzing digital performance data and translating insights into actionable recommendations.
• Proficiency with digital marketing platforms and analytics tools, including Google Analytics, Meta Business Suite, Meta Ads Manager, Google Ads, HootSuite or similar platforms.
• Experience supporting and optimizing paid digital advertising campaigns.
• Strong copywriting, content development, and communication skills with the ability to create compelling, mission-aligned messaging.
• Knowledge of social media platforms, digital marketing best practices, audience development, and online engagement strategies.
• Self-motivated with the ability to work independently and as an effective member of a team.
• Flexibility with the ability to work well under pressure and consistently meet deadlines. Strong time management, organizational skills, and attention to detail.

This is a hybrid position based in Newport News, Virginia. Employees are required to work on-site regularly. This is not a fully remote position.*

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.