Digital Marketing Specialist

electromedinc; New Prague (MN); Hybrid; USD 82,000 - 100,000; Full time

Benefits offered by this job

Discretionary Time Off

Employee bonus plan

Flexible hybrid/remote work options

Full pay maternity/paternity leaves

Employee recognition program

Training opportunities

Company paid educational assistance

Well-being on demand

Perks at Work

Health and welfare plans with HSA

Job summary

Electromed, a leader in airway clearance devices, is seeking a Digital Marketing Specialist to drive our digital strategy. You will plan, build and optimize programs to attract potential users and purchasers to our website, boost lead generation, and promote the SmartVest brand online.

You will manage PPC, SEO/SEM, email marketing, and social channels, with monthly analytics, and collaborate across teams to improve conversions and ROI.

Qualifications

• Bachelor’s degree in Marketing or related field is required.
• 3+ years of digital advertising and PPC management experience.
• Proven experience with SEO, keyword research and content strategy.
• Experience building and deploying email campaigns and audience segments.
• Knowledge of Salesforce Marketing Cloud Engagement preferred.
• Experience managing Social Media channels (Facebook, LinkedIn).
• Medical device/healthcare marketing experience is a plus.
• Strong analytical skills and attention to detail.
• Knowledge of CMS (WordPress).
• CRM experience for lead generation and management.
• Google Ads/Analytics certification desired.
• Knowledge of HTML/CSS/JS a plus.

Responsibilities

• Drive DTC and DTP digital marketing strategy through lead generation and conversions.
• Optimize ROI of paid campaigns using SEO, bid management and keyword research.
• Decide on ad placements, monitor performance and ROI.
• Measure digital traffic and report analytics to stakeholders.
• Maintain website performance with ongoing SEO management.
• Measure and report on website KPIs and performance.
• Publish digital marketing content aligned with SEO strategies.
• Develop and optimize email campaigns for multiple business segments.
• Analyze email performance and translate insights into improvements.
• Brainstorm and implement conversion tests.
• Manage company social media channels and social PPC ads.
• Report on competitor online presence.

Skills

Digital Marketing

PPC Management

SEO

Email Marketing

Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce Marketing Cloud

WordPress

Google Ads

Google Analytics

Job description

People Purpose: Beyond Competitive

It is no longer ok to just be competitive regarding how we treat our people in everything we do. Our leadership team believes wholeheartedly we need to be beyond competitive and cultivate a culture of proud, driven employees who are passionate about the work they do and where they do it. Our leadership strives to unleash unsurpassed potential in every team and individual employed and owns making that happen. Sincere, Simple, Smart.

What makes us Beyond Competitive:

• Discretionary Time Off
• Employee bonus plan
• Flexible hybrid/remote work options
• Full pay maternity, paternity, parental, short-term disability leaves
• Employee driven recognition program
• Access to hundreds of training opportunities
• Company paid educational assistance
• Well-being on demand
• Perks at Work
• Competitive health and welfare plans -HSA company contribution
• 401(k) company match
• Great culture and people!

The Opportunity:

The Digital Marketing Specialist drives Electromed’s digital strategy by planning, building and implementing programs and tactics to drive potential users and purchasers to the company website, enhance lead generation, and promote the SmartVest brand online. As the expert in online advertising, the Digital Marketing Specialist will manage and optimize the company pay-per-click (PPC) advertising, search engine optimization (SEO) strategy and search engine marketing (SEM) techniques targeted towards accelerating Direct to Consumer and Direct to Physician strategies. The role will drive website optimization, providing monthly analytics and insights surrounding performance and manage Electromed’s email marketing platform and social media channels. The Digital Marketing Specialist is a technical marketing thinker who brings best practices and an eye for detail to maximize the company’s digital impact.

Job Outcomes You Must Get:

• Drive Direct to Consumer (DTC) and Direct to Physician (DTP) digital marketing strategy through lead generation and top goal conversions.
• Optimize ROI of paid advertising campaigns using SEO, bid management, keyword research, campaign building and testing.
• Decide on appropriate placement of ads, monitoring performance, budget, and ROI.
• Measure digital traffic and report on analytics of ad campaigns and keyword strategies to stakeholders.
• Maintain website performance with consistent SEO management, focusing on metadata for optimizing top goal conversions and maintaining top keyword performance.
• Measure and report on website analytics, page performance and KPIs.
• Propose and publish digital marketing content to align with SEO management.
• Develop, execute and optimize email marketing campaigns within multiple business segments to drive engagement and lead nurturing.
• Analyze email marketing performance KPIs and translate insights into recommendations for continuous improvement.
• Brainstorm and implement conversion tests.
• Manage company social media channels and social PPC advertising.
• Report on competitor online presence.

Job Outcomes Requirements:

• Bachelor’s degree in Marketing, Digital Marketing or related field
• 3+ years experience with digital advertising and PPC management
• Proven experience with SEO, keyword research and content strategy
• Experience building and deploying email campaigns and audience segments
• Knowledge of Salesforce Marketing Cloud Engagement preferred
• Experience managing Social Media channels (Facebook, LinkedIn)
• Prior medical device experience or marketing within the healthcare field a plus
• Excellent analytical and critical thinking skills with strong attention to detail
• Knowledge of website content management systems (WordPress)
• Experience with CRM platforms for lead generation and lead management
• Google Ads/Google Analytics certification desired
• Knowledge of HTML, CSS, JavaScript a plus
• Ability to work independently and collaboratively in a fast-paced environment
• Self-starter with the ability to effectively manage several projects at once

The compensation range for this positionis $82,000 to $100,000 annually with the final agreed upon rate to be based on individual experience, skills, and qualifications.Additional benefits include employee bonus, comprehensive health benefits, retirement savings options, paid time off, and opportunities for professional growth and development. Benefits eligibility and offerings may vary based on role and location.

Be You.

Our people celebrate diverse individuals, backgrounds, and thinking. As an equal opportunity employer this is the absolute most important belief in cultivating our culture and growth together.

Core Values

Customer-Focused. Integrity. Resourceful. Collaborative. Results-Driven.

Electromed develops, manufactures, and markets innovative airway clearance devices that help people around the world breathe better, stay healthier, and lead active and fulfilling lives.

Making Life’s important moments possible-one breath at a time.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.