Digital Marketing Specialist

Fresenius Kabi USA, LLC; Nashville (TN); Remote; USD 80,000 - 85,000; Full time

Job summary

A leading healthcare firm is seeking a Digital Marketing Specialist to lead strategies for Cell & Gene Therapy Technologies. Responsibilities include executing integrated digital marketing campaigns and optimizing web performance. Ideal candidates have a Bachelor’s degree and 3+ years of experience in digital marketing. A competitive salary and extensive benefits are offered for this remote position.

Benefits

Medical coverage

Dental coverage

Vision coverage

401K with company contribution

Wellness program

Qualifications

• 3+ years of digital marketing experience focused on campaign management, analytics, and optimization.
• Knowledge of web analytics, SEO/SEM, AEO, and GEO.
• Ability to travel up to 15% for engagements and conferences.

Responsibilities

• Design and execute integrated digital marketing campaigns.
• Develop digital content for web and social media channels.
• Manage digital calendar and oversee execution of campaigns.
• Collect performance analytics to measure effectiveness.
• Implement ongoing web optimization techniques.

Skills

Digital campaign management

Web analytics (SEO/SEM)

Content creation for digital channels

Data-driven optimization

Project management

Education

Bachelor's degree

Tools

Adobe Experience Manager

Adobe Analytics

Salesforce Applications

Veeva

Microsoft Office Suite

Job description

Job Summary

The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity, and commercial success. This role partners with cross-functional teams and external agencies to deliver innovative, compliant, and personalized content across all digital channels, leveraging advanced analytics and industry best practices to optimize performance and achieve strategic business objectives.

Position may be worked remotely, with willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams. This position is unable to offer sponsorship either now or in the future. Base Salary Range: $80,000-85,000. Final pay determinations will depend on various factors, including, but not limited to experience level, education level, knowledge, skills, and abilities.

Responsibilities

• Design and execute integrated digital marketing campaigns to assist commercial business in the digital space.
• Assist in the development of digital content for web, LinkedIn, email, and other digital channels to drive engagement.
• Follow promotional review and approval processes, as well as distribution guidelines, to ensure efficiency and compliance across digital marketing activities.
• Manage digital calendar and oversee execution of digital campaigns to ensure timely distribution aligned with key commercial milestones.
• Collect performance analytics using analytics tools to measure effectiveness and reports insights to key stakeholders to support data-driven future optimization strategies.
• Implement ongoing web optimization techniques to improve web performance.

Job Requirements

• Bachelor's degree required.
• 3+ years of digital marketing experience with a focus on digital campaign management, analytics, and optimization.
• Knowledge of web analytics, such as SEO/SEM, AEO, and GEO.
• Experience with the following digital platforms: Adobe Experience Manager, Adobe Analytics, Salesforce Applications, and Veeva.
• Proficient with Microsoft Office Suite of software.
• Ability to travel up to 15 percent for customer engagements, team engagements, and conferences, as well as willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.