Digital Marketing Specialist

insightsoftware; Myrtle Point (OR); Remote; USD 60,000 - 80,000; Full time

Job summary

A financial technology solutions firm is seeking a Digital Marketing Professional to oversee PPC and social media campaigns. This role offers flexibility to work remotely and opportunities for career advancement. Ideal candidates will have 2-5 years of experience managing enterprise-level campaigns and proficiency in tools like Google Ads. A supportive work environment is fostered for continuous growth.

Benefits

Opportunity for career advancement

Collaborative work environment

Remote work flexibility

Qualifications

• 2-5 years of experience in digital marketing managing paid media campaigns.
• Experience with Google Ads & Bing Ads Editor for campaign optimization.
• Ability to deliver sophisticated search media plans.

Responsibilities

• Oversee execution of PPC and paid social media campaigns.
• Collaborate with agency partners for campaign alignment.
• Manage budget and bid optimization for product campaigns.

Skills

Digital marketing experience

PPC campaign management

Google Ads proficiency

Advanced Excel skills

Tools

Google Ads

Bing Ads Editor

Tableau

Power BI

Job description

Overview

Employer Industry: Financial Technology Solutions

Why consider this job opportunity

• Opportunity for career advancement and growth within the organization
• Supportive and collaborative work environment
• Chance to work with high-growth and innovative companies
• Engage in diverse digital marketing strategies across various platforms
• Flexibility to work remotely

Responsibilities

• Oversee the execution of paid search (PPC, SEM) and paid social media campaigns
• Collaborate with agency partners to align campaigns with strategic objectives
• Manage budget, bid optimization, ad copy updates, and keyword management for product campaigns
• Test messaging, keywords, tactics, and audiences based on marketing plans
• Support GTM efforts with ad hoc data analysis and insights for planning and reviews

Qualifications

• 2-5 years of hands-on experience as a digital marketing professional, managing enterprise-level paid media campaigns
• Experience building, bulk editing, and optimizing campaigns in Google Ads & Bing Ads Editor
• Familiarity with audience targeting and remarketing on LinkedIn
• Demonstrated experience in delivering sophisticated search media plans and strategies
• Solid understanding of Microsoft Office applications, particularly advanced Excel skills

Preferred Qualifications

• Experience working with start-ups or high-growth/PE-backed companies
• Knowledge of SEO and social media co-optimization strategies
• Familiarity with ABM tools such as Zoominfo, Dreamdata, Salesforce, Wrike, and Zapier
• Experience working in data visualization tools like Tableau, Power BI, and Google Data Studio

#FinancialTechnology #DigitalMarketing #PPC #SEM #RemoteWork #CareerGrowth

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