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Digital Marketing Specialist

NAB Leadership Foundation

Memphis (TN)

On-site

USD 40,000 - 60,000

Full time

Today
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Job summary

A media organization in Memphis is looking for a Digital Marketing Specialist to generate advertising revenue through client calls and strong business relationships. The ideal candidate should have a degree in marketing or a related field, with at least a year of relevant sales experience. Responsibilities include developing sales strategies, preparing presentations, and assisting clients with advertising placement. This position requires a valid driver's license and proficiency with office equipment.

Qualifications

  • Minimum one year's experience in sales, preferably in the media field.
  • Valid driver's license with an acceptable driving record.
  • Experience achieving long-range objectives.

Responsibilities

  • Implements strategies to grow revenue.
  • Makes sales calls on existing and prospective clients.
  • Prepares and delivers sales presentations to clients.

Skills

Sales experience
Relationship building
Communication skills
Proficiency with office equipment

Education

Bachelor's degree in Marketing, Advertising or Mass Communications
Job description

The Digital Marketing Specialist generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising. This position is for employment at the FOX affiliate, WJKT-TV, located in Jackson, Tennessee.

Key Responsibilities:
  • Implements strategies to consistently grow revenue and exceed revenue goals.
  • Establishes credible relationships with local business community.
  • Makes sales calls on existing and prospective clients.
  • Maintains assigned accounts and develops new accounts.
  • Prepares and delivers sales presentations to clients.
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with information regarding rates for advertising placement in all media.
  • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
  • Works with clients and station personnel to develop advertisements.
  • Performs other duties as assigned.
Requirements & Skills:
  • Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
  • Minimum one year's experience in sales, preferably in the media field.
  • Valid driver's license with an acceptable driving record.
  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
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