Digital Marketing Specialist

Stuller, Inc.; Lafayette (LA); On-site; USD 50,000 - 70,000; Full time

Job summary

Stuller, Inc. in Lafayette, LA is seeking a Digital Marketing Specialist to drive paid search, SEO, and social campaigns. You will conduct keyword research, monitor performance, and optimize budgets while collaborating with cross-functional teams to grow e-commerce.

The role requires 1–3 years in digital marketing, experience with Google Analytics and Ads, and strong analytical skills. You will help optimize landing pages and report ROI in a fast-paced, global brand environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Informatics, or related field or equivalent experience.
• 1–3 years of digital marketing experience including SEO, SEM, paid advertising and analytics.
• Experience with Google Analytics, Google Ads, keyword research and digital marketing reporting.
• Strong analytical and problem-solving skills with data interpretation and actionable recommendations.
• Excellent written and verbal communication and ability to manage multiple projects.

Responsibilities

• Develop, manage, and optimize paid search, display, video, and social campaigns.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Monitor campaigns, manage budgets, and provide ROI optimization recommendations.
• Support SEO efforts to increase organic traffic and visibility.
• Collaborate on landing page optimization and conversion rate improvement.
• Analyze and report digital marketing performance across channels.
• Develop insights using marketing data to support strategic decisions.
• Partner with Marketing, IT, Sales, CRM, and other teams to enhance campaigns.

Skills

Digital marketing

SEO

SEM

Paid advertising

Marketing analytics

Google Analytics

Google Ads

Keyword research

Data reporting

HTML/CSS/JavaScript

Excel

Education

Bachelor’s degree in Marketing, Business, Informatics, or related field

Tools

MicroStrategy

Google Analytics

Google Ads

Google Search Console

Microsoft Excel

Job description

Brief Description
Join our in-house, full-service Marketing team and play a key role in promoting our extensive range of products and services, all designed to help customers grow their businesses worldwide. Through innovative campaigns and strategic initiatives, we bring our brand to life and connect with customers on a global scale.

Brief Description
Join our in-house, full-service Marketing team and play a key role in promoting our extensive range of products and services, all designed to help customers grow their businesses worldwide. Through innovative campaigns and strategic initiatives, we bring our brand to life and connect with customers on a global scale.
The Digital Marketing Specialist will support Stuller's digital marketing strategy through research, execution, and analysis focused on driving E-commerce growth through paid search engine marketing. Responsibilities include but are not limited to Search Engine Optimization, Paid Social Media Advertising, Video Advertising, Site Search Optimization, and Analysis and Reporting as well as general strategy for all digital marketing avenues.
Key Responsibilities

• Develop, manage, and optimize paid search, display, video, and social media advertising campaigns.
• Conduct keyword research and competitor analysis to identify opportunities for growth and campaign improvement.
• Monitor campaign performance, manage advertising budgets, and provide recommendations to maximize return on investment.
• Support ongoing search engine optimization (SEO) efforts to increase organic traffic and website visibility.
• Collaborate on website content, landing page optimization, and conversion rate improvement initiatives.
• Analyze and report on digital marketing performance across paid search, SEO, email, retargeting, website marketing, and other digital channels.
• Develop insights and recommendations using marketing data to support strategic decision-making.
• Partner with Marketing, IT, Sales, CRM, Strategic Analysis, and other teams to execute and enhance digital marketing initiatives.
• Stay current on industry trends, emerging technologies, and best practices within digital marketing.
• Assist with additional digital marketing projects and responsibilities as needed.

Basic Qualifications

• Bachelor’s degree in Marketing, Business, Informatics, or a related field, or equivalent professional experience.
• 1–3 years of experience in digital marketing, including SEO, SEM, paid advertising, and marketing analytics.
• Experience with Google Analytics, Google Ads, keyword research, and digital marketing reporting.
• Strong analytical and problem-solving skills with the ability to interpret data and make actionable recommendations.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.

Preferred Qualifications

• Experience with social media advertising, retargeting, email marketing, and conversion rate optimization.
• Working knowledge of HTML, CSS, JavaScript, and Microsoft Excel.
• Experience building reports and analyzing data within business intelligence platforms such as MicroStrategy.
• Familiarity with Google Search Console, landing page optimization, and link-building strategies.
• Self-motivated learner who stays current on evolving digital marketing trends and technologies.
• Ability to collaborate effectively across teams and share knowledge with others.

Summary
Stuller is the jewelry industry's largest manufacturer, supplier, and technology developer in North America. With a customer base spanning the globe, we serve jewelry professionals through an unmatched selection of quality products, expert and friendly service, and the fastest delivery. We are powered by our employees, their creativity, their energy, and their commitment to creating exceptional experiences.
We are committed to our employees' comprehensive health and happiness. Our award-winning wellness initiatives and benefits help Stuller to stand out as one of the top employers in Louisiana. Learn more about our benefits by clicking here.