Digital Marketing Specialist

Built-Right Digital; Kentucky; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote work

Flexible schedule

Professional development opportunities

Job summary

Built-Right Digital, a dynamic digital marketing agency, seeks an experienced operations leader to scale our agency. You’ll translate strategy into actionable plans, oversee daily operations, and align teams around client success and growth targets.

With 3–5 years in an agency setting, you’ll drive process improvements, manage budgets, mentor staff, and partner with finance, marketing, and sales to deliver excellent results for home-improvement or contractor clients.

Qualifications

• Minimum 3–5 years of leadership in a digital marketing agency.
• Experience managing multidisciplinary teams and client projects.
• Familiarity with SEO, paid advertising, and automation tools.

Responsibilities

• Strategic planning and execution to translate goals into actionable plans.
• Oversee day-to-day operations and monitor KPIs across departments.
• Drive efficiency by identifying bottlenecks and implementing improvements.
• Develop standardized processes for consistency and scalability.
• Oversee production to ensure client satisfaction and on-time delivery.
• Lead and develop high-performing operations teams.
• Analyze performance data and report to executives, guiding decisions.
• Manage risk and ensure compliance across operations.
• Collaborate cross-functionally with finance, marketing, and sales.
• Develop and manage budgets to maintain profitability.

Skills

Strategic leadership

Operational leadership

Team management

Process improvement

Data-driven decision making

Education

Bachelor's degree in business administration

Tools

Project-management platforms

Automation tools

Job description

Built-Right Digital is a dynamic and innovative digital marketing agency specializing in SEO and PPC advertising. As we scale from startup to industry leader, we're building the operational infrastructure that will support our next phase of growth-from managing hundreds of clients to thousands.

We're seeking an experienced agency professional who understands the fast-paced, client-focused nature of digital marketing agencies and can immediately contribute to our SEO and PPC operations with minimal training.

We offer a fully remote work environment with team members across multiple time zones, flexible working conditions, and significant growth opportunities in a fast-growing company where your contributions directly impact our ability to deliver exceptional client results and expand our market presence. Our values-driven culture champions Ownership, Continuous Improvement, Adaptability, and Drive, while fostering an inclusive team environment that encourages diverse perspectives, collaboration, and clear advancement pathways for high performers.

Team Summary

You'll be joining Built-Right Digital's small but mighty growth team-a tight-knit group where no two days are the same and every detail matters. We master the art of professional juggling, seamlessly managing client relationships and campaigns because when clients trust us with substantial marketing plans and budgets, 100% accuracy isn't just preferred, it's non-negotiable. We're seeking someone with proven agency experience who understands the fast-paced, client-focused nature of digital marketing agencies-someone equally comfortable serving as a client's trusted strategic advisor and driving new account growth-and who can hit the ground running with our SEO and PPC operations.

Responsibilities

1. Strategic Planning and Execution:

• Contribute to the development of the company’s long-term strategy by providing operational insights and recommendations.
• Translate strategic goals into actionable plans for the operations team.

2. Oversee Day-to-Day Operations:

• Provide leadership and direction for daily operational activities across departments.
• Monitor performance metrics, ensuring operational goals align with the company’s strategic objectives.
• Address operational challenges promptly to maintain seamless workflow and productivity.
• Manage resource allocation to optimize efficiency and support business priorities.

3. Drive Initiatives for Efficient Processes:

• Identify inefficiencies in current workflows and implement solutions to improve productivity and cost-effectiveness.
• Collaborate with cross-functional teams to streamline operations and eliminate redundancies.
• Lead the adoption of tools and technologies to enhance operational efficiency and reporting.

4. Develop Processes for Consistency:

• Establish standardized processes, procedures, and policies to ensure consistency and scalability across operations.
• Regularly review and update processes to align with evolving business needs and industry best practices.
• Ensure employees are trained and equipped to adhere to established operational guidelines

5. Oversee Production to Ensure Client Satisfaction:

• Supervise production teams and processes to meet client requirements and maintain high-quality standards.
• Monitor production timelines to ensure on-time delivery of goods or services.
• Implement quality control measures and continuously seek client feedback to enhance satisfaction.
• Act as a liaison between production teams and clients to resolve issues and address concerns effectively.

6. Team Leadership and Development:

• Recruit, mentor, and develop high-performing operations teams to support company goals.
• Foster a collaborative and results-oriented culture that encourages accountability and innovation.
• Provide regular feedback, coaching, and professional development opportunities for team members.

7. Performance Analysis and Reporting:

• Monitor key performance indicators (KPIs) to evaluate operational efficiency and effectiveness.
• Prepare and present performance reports to the executive team, highlighting successes, challenges, and areas for improvement.
• Use data-driven insights to guide decision-making and strategic planning.

8. Risk Management and Compliance:

• Identify potential operational risks and implement strategies to mitigate them.
• Ensure compliance with legal, regulatory, and company policies across all operational activities.
• Maintain and enforce safety standards to protect employees and assets.

9. Cross-Functional Collaboration:

• Partner with leadership in finance, marketing, sales, and other departments to align operational goals with overall business strategies.
• Facilitate communication and coordination between teams to ensure smooth execution of company initiatives.

10. Budget Management:

• Develop and manage operational budgets, ensuring alignment with company financial goals.
• Monitor expenses and implement cost-control measures to maintain profitability.
• Drive a culture of continuous improvement by encouraging innovation and adaptability.
• Stay informed about industry trends and emerging technologies to keep the company competitive.

Skills and Competencies

• Strategic and Operational Leadership: Ability to translate company goals into clear production priorities, workflows, and measurable outcomes.
• Team and Resource Management: Ability to develop high-performing teams and effectively manage capacity, workloads, deadlines, and accountability.
• Process and Quality Management: Ability to improve operational efficiency while maintaining consistent quality and reducing errors, delays, and rework.
• Data-Driven Collaboration: Strong financial, analytical, communication, problem-solving, and cross-functional decision-making skills.

Preferred Qualifications

***MUST HAVE previous experience working at a digital marketing agency***

• Minimum 3-5 years of proven experience in a digital marketing agency environment, preferably with home improvement or contractor clients
• Leadership experience in production, operations, project management, or service delivery, preferably within a digital marketing agency or client-service environment.
• Proven experience managing multidisciplinary teams, multiple client projects, production schedules, and team capacity.
• Experience developing scalable workflows, quality-control procedures, performance metrics, and operational improvement initiatives.
• Experience managing departmental budgets, labor costs, resource allocation, utilization, and production profitability.
• Bachelor’s degree in business administration, operations management, project management, marketing, or a related field.
• Familiarity with SEO, paid advertising, website development, reporting, and automation.
• Experience managing remote or internationally distributed teams and using project-management, workflow, and reporting platforms.
• Familiarity with process documentation, artificial intelligence, automation tools, or relevant project-management and operations certifications.

Why Join Us

At Built Right Digital, you'll be part of an ambitious agency that values creativity, innovation, and results. We offer a dynamic, fully remote work environment where your contributions have a direct impact on our growth and our clients' success. With competitive compensation, flexible working conditions, and real opportunities for professional development and advancement, we are committed to supporting our team members as they strive to reach their full potential.

Work Location: Remote

Schedule: Monday to Friday, 8 AM - 5 PM CST