Digital Marketing Specialist

indigoautogroup; Houston (TX); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Comprehensive insurance plans

401(k) plus match

Unlimited professional training

Paid vacation, sick days, and holidays

Advancement opportunities

Brand new facilities and equipment

Job summary

indiGO Auto Group is seeking a Digital Marketing Specialist to maintain dealership website content, manage local listings, online reviews, and promotional updates. The role requires organization, clear communication, and consistent content publishing through CMS and listing interfaces.

You will coordinate with dealership managers and internal partners to ensure accuracy, timeliness, and brand alignment across multiple platforms. This is a full-time, on-site position based in Houston, TX.

Qualifications

• At least 1 year of digital marketing, CMS, reputation-management, local-listing, or comparable experience.
• Professional written communication and sound judgment when representing dealership brands.
• Strong organization, follow-through, and attention to detail for high-volume recurring updates.
• Ability to learn straightforward CMS and listing interfaces and follow documented workflows.

Responsibilities

• Monitor and respond to customer reviews across approved platforms using brand standards.
• Draft responses for negative reviews and publish after manager approval.
• Track approvals, follow up with managers, and maintain records of response status.
• QA live content for formatting, dates, links, images and consistency with source materials.
• Maintain dealership information across local-listing platforms, especially Google Business Profile.

Skills

Digital marketing

CMS

Reputation management

Local listings

Content administration

Tools

Google Business Profile

Job description

indiGO Auto Group is a globally recognized and award-winning company with an unparalleled dedication to outstanding customer care and operational excellence. indiGO Auto Group is an industry thought leader representing 30 timelessly modern franchised dealerships in eight US markets, including Houston, TX, Rancho Mirage, CA, Palm Springs, CA, Riverside, CA, Marin, CA, Redwood City, CA, St. Louis, MO, San Francisco, CA, Sugar Land, TX, Fort Collins, CO, and most recently Little Rock, AR.

indiGO represents the very best in automotive brands: Aston Martin, Audi, Bentley, BMW, Ferrari, Genesis, Hyundai, Jaguar, Lamborghini, Land Rover, McLaren, Mercedes-Benz, Porsche, Rolls-Royce, Rimac, and Volkswagen. We are always looking for bright, motivated, and energetic professionals to add to our world-class team. Each of our dealerships work as a team, and our team strives to be the best for our customers. indiGO is proud to represent the best in luxury automotive brands as well as the best people – come and join us today!

What we are looking for:

indiGO Auto Group is seeking a full-time Digital Marketing Specialist to support dealership website content, local listings, online reviews, and promotional updates. This role is designed for a highly organized communicator who can represent our brands professionally, manage recurring deadlines, and publish accurate content through straightforward CMS and listing interfaces.

This is what we offer:

• Opportunity to work in a cohesive and supportive team environment
• Comprehensive insurance plans - medical, dental, vision, life insurance, health savings account, and flexible savings account
• 401(k) plus match
• Unlimited professional training opportunities
• Paid vacation days, sick days, and holidays
• Opportunity for advancement in a growing company
• Brand new, state-of-the-art facilities and equipment

Here is what an ordinary day of work may look like:

• Monitor and respond to customer reviews across approved review platforms using established brand and communication standards.
• Share each negative review with dealership management, provide a draft response for approval, incorporate requested changes, and publish only after approval is received.
• Track pending approvals, follow up with the appropriate manager, and maintain clear records of response status.
• Escalate sensitive or high-risk customer concerns promptly to dealership management and the Digital Marketing Manager.
• Prepare review analytics covering review volume, ratings, response status or timing, and recurring feedback themes.
• Use dealership CMS interfaces to post, update, and remove approved specials, offers, banners, seasonal campaigns, event pages, and announcements.
• Confirm that dealership-provided offer details, approvals, and required DISCLAIMERS are present before publication.
• Visually QA live content for formatting, dates, links, images, placement, and consistency with approved source materials.
• Add, update, and remove employee profiles, photos, biographies, contact information, and operating hours.
• Support website content preparation for dealership launches and acquisitions.
• Route structural, template, integration, and code-level requests to the Website Operations team while remaining accountable for content accuracy and final content QA.
• Maintain accurate dealership information across every approved local-listing platform, with Google Business Profile as a primary channel.
• Publish posts, holiday hours, special announcements, photos, and factual business updates.
• Audit listing consistency and health, correct routine issues, and escalated systemic optimization opportunities to the SEO Specialist.
• Gather complete content, deadlines, approvals, and source materials from dealership managers and internal partners.
• Coordinate approved vendor-supported content implementation when needed.
• Maintain organized records of requests, approvals, publication dates, removals, and outstanding follow-up.
• Follow applicable brand, OEM, and internal publishing guidance when handling approved content.

The opportunity is for you if you have:

• At least one year of relevant digital marketing, CMS, reputation-management, local-listing, content-administration, or comparable experience; equivalent demonstrated capability may substitute.
• Professional written communication and sound judgment when representing dealership brands.
• Strong organization, follow-through, and attention to detail across a high volume of recurring updates.
• Ability to learn straightforward CMS and listing interfaces and follow documented approval workflows.
• Ability to communicate clearly and respectfully with dealership managers, vendors, and internal partners.
• Preferred experience with dealership or multi-location CMS platforms.
• Familiarity with Google Business Profile and other local-listing platforms.
• Preferred experience with online-review or reputation-management platforms.
• Preferred automotive or multi-location retail experience.

This job description in no way implies that the duties listed here are the only ones the employee may be required to perform. The employee is expected to perform other tasks, duties, and training as dictated by their supervisors.

indiGO Auto Group is an equal opportunity employer, free from discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, advancement, termination, layoff, transfer, leaves of absence, compensation, and training.