Digital Marketing Specialist

Roylo Partners; Hoover (AL); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Training and professional development

Job summary

Roylo Partners in Hoover, AL is seeking a Digital Marketing Specialist to support planning, execution, and performance of digital marketing activities. You will work across online campaigns, content, email, social media, research, and reporting while turning marketing objectives into measurable outcomes.

The role suits someone who understands how digital channels work together, enjoys data and content, and can manage multiple projects with attention to detail.

Qualifications

• Previous experience in digital marketing, content marketing, social media, or email marketing.
• Strong written and verbal communication.
• Ability to interpret marketing performance data.

Responsibilities

• Plan and coordinate digital marketing campaigns across channels.
• Create content for websites, emails, and social platforms.
• Monitor campaign performance and derive insights.
• Prepare reports and presentations.
• Maintain accurate digital records and calendars.
• Coordinate with internal teams on content and requirements.

Skills

Digital channels

Analytics

Content marketing

Email marketing

Communication

Project coordination

Job description

Full-time | Monday–Friday | 8:30am–5:00pm

We’re looking for a Digital Marketing Specialist to support the planning, execution, and performance of digital marketing activity. You’ll work across online campaigns, content, email, social media, research, and reporting while helping turn marketing objectives into measurable digital activity.

This role would suit someone who understands how digital channels work together, enjoys working with data and content, and can manage multiple projects while maintaining attention to detail.

Key Responsibilities

• Plan and coordinate digital marketing campaigns across relevant channels
• Create and coordinate content for websites, email campaigns, and social platforms
• Manage digital marketing calendars, timelines, and campaign deliverables
• Monitor campaign performance and identify trends or areas for improvement
• Analyze website, email, social, and campaign data to support marketing decisions
• Conduct research into customers, competitors, and digital market trends
• Support paid and organic digital marketing initiatives
• Coordinate with internal teams on campaign content and requirements
• Assist with email marketing activity and audience communications
• Maintain accurate digital content and marketing records
• Prepare performance reports, campaign updates, and presentations
• Test and refine digital activity based on campaign results
• Help ensure digital communications remain consistent with brand guidelines

Qualifications

Previous experience in digital marketing, content marketing, social media, email marketing, communications, or a related field is preferred.

We’re looking for someone with:

• Strong understanding of digital marketing channels and customer engagement
• Good analytical and problem-solving skills
• Strong written and verbal communication
• Experience working with digital content and marketing platforms
• Good organization and project coordination skills
• Attention to detail when managing campaigns and content
• Ability to interpret basic marketing performance data
• Ability to manage multiple deadlines and priorities

Monday–Friday | 8:30am–5:00pm

On-site in Hoover, AL

Training and professional development opportunities

We are an equal opportunity employer and consider qualified applicants in accordance with applicable federal, state, and local laws.