Digital Marketing Specialist

Amaalaska; Clearwater (FL); On-site; USD 40,000 - 60,000; Full time

Job summary

Amaalaska is seeking a Digital Marketing Specialist to facilitate tasks across various digital channels. This role involves managing content, optimizing campaigns, and reporting on performance metrics in a fast-paced environment. We're looking for someone with a bachelor's degree in marketing and relevant experience in digital marketing.

Qualifications

• 1 year of marketing experience preferred.
• Beginner knowledge of HTML required.
• Hands-on experience utilizing social media required.

Responsibilities

• Manage and publish weekly content utilizing digital platforms.
• Optimize marketing campaigns with the marketing team.
• Provide regular reporting on KPIs to key stakeholders.

Skills

Time Management

Communication

Analytical Skills

Problem Solving

Education

Bachelors Degree in Marketing or related field

Tools

Google Ads

WordPress

Microsoft Office Suite

Job description

Job Summary

The Digital Marketing Specialist is an essential role focused on using your digital experiences to help facilitate critical tasks across multiple digital channels. Reporting to the Sr. Director of Digital, you will be part of a fast-paced environment with enthusiastic professionals to bring the 'puzzle pieces' of the various digital channels together.

Job Description

Duties/Responsibilities

[The following reflects duties for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time for business reasons.]

Implement and maintain our weekly digital assigned tasks.
Manage and publish weekly content utilizing platforms such as Google Ads, WordPress and various social media channels.
Work with the marketing team to streamline and optimize campaigns.
Ensure content is consistent concerning style, quality and tone.
Create quality assurance guidelines and process to maximize user experience.
Provide regular reporting on KPIs to key stakeholders.

Minimum Job Requirements

Bachelors Degree in Marketing or related field
1 year of marketing experience preferred
Beginner knowledge of HTML
Hands-on experience utilizing social media
Prior Digital Marketing Experience with video experience is a plus
Experience with Direct-to-Consumer brands is a plus
Experience in insurance, healthcare, or similarly regulated industries is a plus
Knowledge, Skills, and Abilities

Excellent time management, organization and communication skills
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Ability to work with digital content management systems.
Proficient with Microsoft Office Suite or related software.
Basic understanding of HTML