Digital Marketing Specialist

Fresenius Kabi USA, LLC; Cheyenne (WY); Remote; USD 80,000 - 85,000; Full time

Job summary

A leading healthcare company is seeking a Digital Marketing Specialist to lead integrated strategies that enhance audience engagement and drive commercial success. This role involves collaborating with cross-functional teams to create digital content across various platforms. Candidates should possess a bachelor's degree and 3+ years of experience in digital marketing, including a strong focus on campaign management and analytics. An excellent benefits package is included, with remote work options and travel to Lake Zurich, IL.

Benefits

Medical, dental and vision coverage

Life insurance

Disability

401K with company contribution

Wellness program

Qualifications

• 3+ years of digital marketing experience focusing on campaign management and analytics.
• Knowledge of web analytics, SEO/SEM, AEO, and GEO.
• Ability to travel up to 15% for customer and team engagements.

Responsibilities

• Design and execute integrated digital marketing campaigns.
• Develop digital content for various channels.
• Collect performance analytics and report insights for optimization.

Skills

Digital campaign management

Analytics

Content creation

Education

Bachelor's degree

Tools

Adobe Experience Manager

Adobe Analytics

Salesforce Applications

Veeva

Microsoft Office Suite

Job description

Job Summary

The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity, and commercial success. This role partners with cross-functional teams and external agencies to deliver innovative, compliant, and personalized content across all digital channels, leveraging advanced analytics and industry best practices to optimize performance and achieve strategic business objectives.

Position may be worked remotely, with willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams. This position is unable to offer sponsorship either now or in the future. Base Salary Range: $80,000-85,000. Final pay determinations will depend on various factors, including, but not limited to experience level, education level, knowledge, skills, and abilities.

Responsibilities

• Design and execute integrated digital marketing campaigns to assist commercial business in the digital space.
• Assist in the development of digital content for web, LinkedIn, email, and other digital channels to drive engagement.
• Follow promotional review and approval processes, as well as distribution guidelines, to ensure efficiency and compliance across digital marketing activities.
• Manage digital calendar and oversee execution of digital campaigns to ensure timely distribution aligned with key commercial milestones.
• Collect performance analytics using analytics tools to measure effectiveness and reports insights to key stakeholders to support data-driven future optimization strategies.
• Implement ongoing web optimization techniques to improve web performance.

Job Requirements

• Bachelor's degree required.
• 3+ years of digital marketing experience with a focus on digital campaign management, analytics, and optimization.
• Knowledge of web analytics, such as SEO/SEM, AEO, and GEO.
• Experience with the following digital platforms: Adobe Experience Manager, Adobe Analytics, Salesforce Applications, and Veeva.
• Proficient with Microsoft Office Suite of software.
• Ability to travel up to 15 percent for customer engagements, team engagements, and conferences, as well as willingness and ability to travel to Lake Zurich, IL to engage with cross-functional teams

We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.

Fresenius Kabi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, immigration status, disabilities, or protected veteran status.