Digital Marketing Specialist

Eagle Community Credit Union; California, Northern (MO, KY); Hybrid; USD 60,000 - 85,000; Full time

Job summary

Eagle Community Credit Union in Foothill Ranch, CA, seeks a Digital Marketing Specialist to execute digital strategies across social, web, and paid channels. This hands-on role focuses on content creation, campaign coordination, and performance tracking to strengthen brand awareness and engagement.

You will maintain a consistent digital presence aligned with Eagle’s priorities, support community events for content capture, and collaborate with internal teams to ensure messaging remains accurate

Qualifications

• Minimum 2-3 years of experience in social media or digital marketing (beyond personal use).
• Experience actually running accounts and campaigns, not just posting for fun.
• Exposure to multiple platforms (Instagram, LinkedIn, Facebook, TikTok, X)
• Familiarity with analytics and reporting tools is desirable.

Responsibilities

• Create and publish content across Instagram, LinkedIn, Facebook, X, and TikTok.
• Monitor and respond to comments, messages, and engagement across platforms.
• Develop and maintain a content calendar aligned with campaigns and priorities.
• Support coordination and execution of digital marketing campaigns across social, web, and paid channels.
• Maintain and update website and blog content for accuracy and relevance.
• Assist with basic SEO and digital content improvements.
• Track and report on performance metrics (growth, engagement, clicks, conversion).
• Collaborate with internal teams to ensure consistent messaging.

Skills

Social media mgmt

Content creation

Analytics & reporting

Photo/video content

Canva tools

Editing basics

Education

High school diploma or GED

Degree in marketing or communications

Tools

Canva

Job description

Title: Digital Marketing Specialist
Reports to: Chief Marketing Officer
Department: Marketing
FLSA Status: Non-Exempt
Location: Corporate Office (Foothill Ranch, CA 92610)

Position Summary

The Digital Marketing Specialist supports Eagle Community Credit Union’s marketing efforts by executing digital strategies across social media, web, and paid channels. This role focuses on creating content, coordinating campaigns, and tracking performance to strengthen brand awareness, increase engagement, and support growth.

This is a hands-on role responsible for day-to-day execution and maintaining a consistent and engaging digital presence aligned with Eagle’s priorities.

Essential Job Functions

The essential functions listed are fundamental to the position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Create and publish content across Instagram, LinkedIn, Facebook, X, and TikTok
• Monitor and respond to comments, messages, and engagement across platforms in a timely and professional manner
• Develop and maintain a content calendar aligned with campaigns and organizational priorities
• Support coordination and execution of digital marketing campaigns across social, web, and paid channels
• Maintain and update website and blog content to ensure accuracy and relevance
• Assist with basic SEO and digital content improvements
• Track and report on performance metrics (growth, engagement, clicks, conversion)
• Use reporting tools to identify trends and recommend improvements
• Capture and create content, including photography and video
• Collaborate with internal teams to ensure consistent messaging
• Monitor digital and social media trends to keep content current
• Ensure all marketing activities comply with credit union policies and applicable regulations
• Attend and support community events, including evenings and weekends, to capture content and promote Eagle’s brand presence

Why This Role Matters

This role helps Eagle stay visible and relevant in the communities we serve while building stronger digital connections with members.

• Strengthens brand awareness across digital channels
• Drives engagement and community connection
• Ensures campaigns are executed effectively
• Provides insights to improve marketing strategies
• Supports growth and member acquisition

Qualifications

Experience

• Minimum 2-3 years of experience in social media or digital marketing (beyond personal use)
• Experience actually running accounts and campaigns, not just posting for fun
• Exposure to multiple platforms (Instagram, LinkedIn, Facebook, TikTok, X)

Education

• High school diploma or GED required
• Degree in marketing, communications, or related field preferred

Knowledge, Skills & Abilities

• Strong written and verbal communication skills
• Working knowledge of social media platforms and digital channels
• Familiarity with analytics/reporting tools
• Ability to interpret data and recommend improvements
• Experience with photography and video content creation
• Proficiency with basic content creation and editing tools (e.g., Canva or similar design tools, and basic photo/video editing applications)
• Ability to quickly create simple, high-quality visuals and short-form videos for digital use
• Strong organization and time management
• Ability to manage multiple priorities and deadlines
• Collaborative and team-oriented
• Previous experience in a financial institution is preferred
• Professional office setting
• Regular use of computers, mobile devices, and digital tools
• Interaction with staff, vendors, and community partners
• Regular participation in community events, including evenings and weekends

Physical Requirements

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Prolonged sitting and computer work
• Frequent use of hands for typing and content creation
• Occasional standing, walking, and light lifting (up to 10 pounds)

Work Schedule & Pay Considerations (California Compliance)

• All time worked must be accurately recorded
• Overtime must be approved in advance
• Schedule may adjust based on business needs, including evenings and weekends for events

Compliance & Employment Considerations

• Must comply with all federal, state (California), and local laws
• Required to follow all Eagle Community Credit Union policies
• Background check may be required, consistent with applicable law
• Maintain strict confidentiality of member information
• Employment is at-will and may be terminated by either party at any time, consistent with applicable law

Eagle Community Credit Union is committed to a workplace free from unlawful discrimination based on race, color, religion, sex, gender identity, age, national origin, citizenship, disability, sexual orientation, veteran status, genetic information, or any other classification protected by applicable federal, state or local law. This applies to all terms, conditions, and privileges of employment, including, without limitation, recruitment, hiring, assignment, training, promotion, compensation, evaluation, discipline, and discharge. For more information, please view https://www.dol.gov/agencies/ofccp/posters.

Eagle Community Credit Union values the contributions of our diverse workforce, including those with disabilities. Eagle is committed to complying fully with the Americans with Disabilities Act (ADA) and other applicable federal, state, and local laws. Eagle is also committed to ensuring equal opportunity in employment for qualified persons with disabilities. This Company prohibits discrimination against applicants and employees on the basis of disability as it pertains to the job application and hiring process and other terms and conditions of employment. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact [e-mail]. This email is created exclusively to assist disabled job seekers who disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for purposes other than following up on an application or addressing technical issues unrelated to a disability will not receive a response.