Digital Marketing Specialist

Getsmartwebsite; Austin (TX); Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative firm is looking for a creative Digital Marketing Specialist to join their team. In this role, you will be instrumental in shaping the brand's voice and driving growth through strategic digital marketing initiatives. Your responsibilities will include developing and managing marketing campaigns, enhancing brand awareness, and utilizing web analytics tools to optimize performance. This position offers an exciting opportunity to work in a dynamic environment where your contributions will significantly impact the company's success. If you're passionate about digital marketing and eager to make a difference, this is the perfect opportunity for you.

Qualifications

• 1-2 years of experience in digital marketing or related field.
• Proven skills in content writing and campaign management.

Responsibilities

• Develop and manage marketing campaigns to promote products and services.
• Enhance brand awareness and drive website traffic.

Skills

Digital Marketing

Content Writing

Analytical Thinking

Social Media Management

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

WebTrends

NetInsight

Job description

• Austin, TX (remote work may be considered)
• 1-2 Years Experience
• Full Time

GetSmartWebsite is seeking a creative and analytical Digital Marketing Specialist to join our team. You’ll be a key player in shaping the voice and image of our brand while driving growth through digital marketing strategies.

Responsibilities:

• Develop, implement, and manage marketing campaigns that promote the products and services of our company.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Coordinate with the sales team to synchronize marketing and sales efforts.
• Create, maintain, and implement digital marketing and content calendars.
• Maintain effective, cohesive, and engaging brand messaging.

Qualifications:

• Bachelor’s degree in Marketing or related field.
• Proven experience as Digital Marketing Specialist or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.).
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Professional certification in Google Ads or Google Analytics is a plus.

At GetSmartWebsite, we value forward-thinking and innovation. If you are a tech-savvy professional, experienced in social media, PR, and promotional events, we would like to meet you.

Apply Now

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