Digital Marketing Specialist

Home Care Association of America; Alpharetta (GA); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading home care services organization in Alpharetta is seeking a Digital Marketing Specialist to manage content and advertising across social media platforms. This role involves developing email marketing campaigns and optimizing Google and Facebook Ads. The ideal candidate will have 2+ years in digital marketing, with strong writing and analytical skills. This position offers a flexible schedule and the opportunity for career advancement within a mission-driven organization.

Benefits

Flexible schedule

Career advancement opportunities

Comprehensive benefits including dental and vision insurance

Qualifications

• Minimum of 2 years of experience in digital marketing, content, or social media management.
• Strong writing skills and a keen eye for visual design.
• Highly organized, analytical, and capable of managing multiple projects independently.

Responsibilities

• Manage content and advertising for Facebook, Google Business, and LinkedIn.
• Develop and execute email marketing campaigns targeting clients and caregivers.
• Plan and optimize Google Ads and Facebook Ads with a focus on conversions.
• Track analytics such as impressions, clicks, and ROI metrics.

Skills

Digital marketing

Content management

Social media management

Analytical skills

Tools

Google Ads

Facebook Business Suite

LinkedIn Pages

Canva

Mailchimp

Job description

Overview

Employer Industry: Home Care Services

Why consider this job opportunity

• Flexible schedule to accommodate work-life balance
• Opportunity for career advancement within a growing organization
• Work remotely, providing flexibility and convenience
• Engage in mission-driven marketing that positively impacts the community
• Comprehensive benefits including dental and vision insurance

What to Expect (Job Responsibilities)

• Manage content and advertising for Facebook, Google Business, and LinkedIn
• Develop and execute email marketing campaigns targeting clients and caregivers
• Plan and optimize Google Ads and Facebook Ads with a focus on conversions
• Track analytics such as impressions, clicks, and ROI metrics
• Collaborate with field marketers to showcase community events and success stories online

What is Required (Qualifications)

• Minimum of 2 years of experience in digital marketing, content, or social media management
• Proficiency in Google Ads, Facebook Business Suite, LinkedIn Pages, Canva, and Mailchimp
• Strong writing skills and a keen eye for visual design
• Highly organized, analytical, and capable of managing multiple projects independently
• Passionate about mission-driven marketing and making a community impact

How to Stand Out (Preferred Qualifications)

• Experience in marketing within the home care or healthcare industry
• Familiarity with SEO best practices and analytics tools

#HomeCare #DigitalMarketing #RemoteWork #CareerGrowth #CommunityImpact

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