Digital Marketing Search Engine Marketing and Search Engine Optimization Specialist

Advocate Aurora Health; Oak Brook (IL); Remote; USD 100,000 - 125,000; Full time

Job summary

A leading health system is seeking an SEO Specialist to drive organic search initiatives and work within a growing marketing team. This mid-level role requires 2–5 years of SEO experience and familiarity with tools like SEMrush and Google Analytics. The successful candidate will strategize SEO efforts, perform keyword research, and manage local SEO. This position offers remote work options and a competitive salary range.

Benefits

Paid Time Off programs

Health and welfare benefits

Educational Assistance Program

Retirement plans with employer match

Qualifications

• 2-5 years of SEO experience, ideally in an agency or in-house role.
• Experience with CMS platforms like WordPress or Shopify.
• Google AdWords and Google Analytics certifications preferred.

Responsibilities

• Strategize and manage ongoing SEO efforts.
• Conduct keyword research and competitive analysis.
• Implement on-page optimization and manage local SEO.

Skills

SEO tools proficiency

Google Analytics

Communication skills

HTML/CSS knowledge

Education

Bachelor's degree in Marketing or related field

Tools

SEMrush

Ahrefs

Screaming Frog

Google Search Console

Job description

Department: 12812 Advocate Aurora Health Corporate - CXandDigital: Digital Strategy

Status: Full time

Benefits Eligible: Yes

Hours Per Week: 40

Schedule Details/Additional Information:

Monday-Friday 8am-5pm. This is a remote role. Advocate may approve remote workers who reside in the following registered states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.

Pay Range

$30.15 - $45.25

Job Overview

We’re looking for a proactive, analytical, and results-driven SEO Specialist to join our growing marketing team. This mid-level role is perfect for someone with 2–5 years of hands-on SEO experience who thrives in a fast-paced environment and enjoys both strategic thinking and tactical execution. As an SEO Specialist, you’ll take ownership of organic search initiatives across multiple channels, working closely with our content creators, developers, and paid media team to drive traffic, improve rankings, and increase conversions. You’ll be responsible for identifying opportunities, implementing best practices, and continuously optimizing our digital presence to support broader business goals.

Key Responsibilities

• Strategize, execute, and manage Advocate Health's ongoing SEO efforts
• In-depth keyword research - analyze keywords by topic and level of competition
• Perform competitive analysis and content gap assessments
• Implement on-page optimization
• Manage local SEO and Google Business Listings
• Develop content briefs and have ability to explain their importance
• Provide SEO audits, recommendations, and tactics for continued campaign improvements
• Understand the DOM and be able to explain its importance, from an SEO perspective to stakeholders
• Recommend and explain actionable SEO strategies as it relates to content marketing and content hubs
• Create and present reports and metrics to stakeholders
• Stay current with search engine algorithm updates, industry trends, and emerging tools to ensure our strategies remain effective and compliant

Education/Experience Required:

• Level of Education: Bachelors degree or equivalent work experience, Masters Degree preferred. Field of Study (if applicable): Marketing, advertising, digital, computer science.
• Years of Experience: 2-5 years of progressive experience. Describe Type Experience: Advertising, media planning, digital, marketing technology

Knowledge, Skills & Abilities Required:

• 2–5 years of SEO experience, ideally in an agency or in-house role.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Moz).
• Strong understanding of Google Search Console and Google Analytics (GA4 experience preferred).
• Familiarity with HTML, CSS, and basic JavaScript for SEO purposes.
• Excellent written and verbal communication skills.
• Proven ability to improve search engine rankings and organic traffic.
• Experience with CMS platforms (e.g., WordPress, Shopify) a plus.

License/Registration/Certification:

• Google AdWords Certification and Google Advanced Analytics Certification issued by Google

Physical Requirements and Working Conditions: N/A

Our Commitment to You:

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
• Premium pay such as shift, on call, and more based on a teammate's job
• Incentive pay for select positions
• Opportunity for annual increases based on performance

Benefits and more

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program

About Advocate Health

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.