Digital Marketing Manager/SEO Manager

iCertifi Global Approvals; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A leading digital marketing agency is seeking a Digital Marketing Manager with 5-10 years of experience. The ideal candidate will manage comprehensive digital marketing strategies, focusing on SEO and utilizing Zoho tools. Responsibilities include developing traffic generation strategies, optimizing website content, and managing Google Ad and social media campaigns. Strong analytical skills and proficiency in tools like Google Analytics are essential. This role promotes an inclusive environment and equal opportunity employment.

Qualifications

• 5-10 years of experience in digital marketing, focused on SEO and Google Ads.
• Proficient in Zoho tools including Zoho Social and Zoho Campaign.
• Strong analytical skills with tools like Google Analytics and SEMrush.

Responsibilities

• Develop and manage digital marketing strategies for traffic and lead generation.
• Optimize website content for improved SEO rankings.
• Plan and execute Google Ad campaigns to meet performance goals.
• Manage social media strategies using Zoho Social.
• Design email marketing campaigns via Zoho Campaigns.
• Automate marketing workflows using Zoho Marketing Automation.
• Analyze performance data and provide actionable insights.

Skills

SEO

Google Ads

Zoho Social

Zoho Campaigns

Zoho Marketing Automation

Google Analytics

SEM Rush

Analytical skills

Content Marketing

Education

Graduation or equivalent qualification

Tools

Google Search Console

Job description

Job Description

We are seeking a dynamic and experienced Digital Marketing Manager/SEO Manager to join our team. The ideal candidate will have 5-10 years of hands-on experience in digital marketing, with a strong focus on SEO, Google Campaign management, and a deep understanding of Zoho tools including Zoho Social, Zoho Campaign, and Zoho Marketing Automation.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies that drive traffic, engagement, and lead generation across various online channels.
• Optimize website content, architecture, and backlink profile to improve organic search engine rankings.
• Plan, execute, and monitor Google Ad campaigns (Search, Display, Shopping) to meet performance goals.
• Manage and execute social media strategies using Zoho Social to enhance brand presence and engagement across platforms.
• Design and manage email marketing campaigns via Zoho Campaigns, ensuring high deliverability and engagement rates.
• Automate marketing workflows and lead nurturing processes using Zoho Marketing Automation to drive conversions and customer retention.
• Analyze performance data, generate reports, and provide actionable insights to improve overall digital marketing effectiveness.
• Stay updated with the latest digital marketing trends, SEO best practices, and industry developments.

Requirements

• 5-10 years of experience in digital marketing, with a proven track record in SEO, Google Ads, and social media marketing.
• Proficient in using Zoho Social, Zoho Campaigns, and Zoho Marketing Automation.
• Strong analytical skills and experience with tools like Google Analytics, Google Search Console, SEMrush, or other SEO tools.
• Excellent communication skills, both written and verbal.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Knowledge in Zoho/Google campaign marketing.

Preferred Qualifications

• Certification in Google Ads, SEO, or related fields.
• Experience in content marketing and copywriting.
• Familiarity with other digital marketing tools and platforms.
• Any Graduation or equivalent qualification.

How to Apply

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and qualifications to our career portal.

https://icertifi.zohorecruit.com/jobs/Careers

iCertifi Global Approvals Private Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.