Digital Marketing Manager- Lead Generation

Kerry; Beloit (KS); Remote; USD 107,000 - 182,000; Full time

Job summary

Kerry is seeking a Digital Marketing Manager specializing in Lead Generation to enhance their sales pipeline. Responsibilities include lead generation, engagement, and opportunity management, requiring strong analytical, communication, and organizational skills. This remote role offers a competitive salary and extensive benefits, promoting a collaborative and results-driven work environment.

Benefits

Comprehensive benefits package

Incentive and recognition programs

Equity stock purchase

Retirement contribution

Qualifications

• 3-4 years of experience in sales, marketing, or a customer-facing role.
• Experience in performance marketing focusing on ROI and budget management.

Responsibilities

• Identify and research potential leads through various methods.
• Engage prospects with personalized communication across multiple channels.
• Develop strategies to convert leads into sales opportunities.
• Maintain accurate records using CRM tools.

Skills

Written communication

Verbal communication

Analytical skills

Organizational skills

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Salesforce

Marketo

Job description

Requisition ID: 59518
Position Type: (US)Full Time
Workplace Arrangement: #LI-Remote

About Kerry Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment. About the role

We are seeking a highly motivated and results-driven Digital Marketing Manager- Lead Generation to join our dynamic team. In this role, you will be responsible for building a strategy to identify and engage potential customers, nurture relationships, and drive qualified opportunities to our sales pipeline. If you thrive in a fast-paced environment and are passionate about connecting with people, we’d love to hear from you!

Key responsibilities

1. Lead Generation & Prospecting

• Identify and research potential leads through cold calling, email outreach, social media, and industry events.
• Qualify leads based on predefined criteria to ensure alignment with our ideal customer profile.

2. Engagement & Nurturing

• Engage prospects through personalized communication across multiple channels, with a strong emphasis on social selling.
• Build and maintain relationships by providing valuable insights and addressing prospect needs.

3. Opportunity Conversion

• Develop and implement strategies to convert leads into qualified sales opportunities.
• Schedule and coordinate meetings or product demos with internal subject matter experts.

4. Data Management & Reporting

• Maintain accurate records of lead interactions using CRM tools.
• Provide regular updates on lead generation activities, pipeline health, and conversion metrics.

5. Collaboration & Support

• Partner with the Sr. Director and cross-functional teams to align on goals and strategies.
• Offer feedback to marketing on lead quality and outreach effectiveness.

Qualifications and skills Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 3–4 years of experience in sales, marketing, or a customer-facing role (B2B or food & beverage industry experience is a plus).
• Proven experience in performance marketing, with a focus on understanding return on investment, budget management/tracking/forecasting.
• Excellent written and verbal communication skills.
• Proficiency in CRM and sales tools (e.g., Salesforce, Marketo).
• Strong analytical skills with the ability to look at data and drive decisions from it.
• Self-starter with a strong drive to meet and exceed targets.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and time management skills.

The typical hiring range for this role is $107,757.00-$181,563.00 annually and is based on several factors including but not limited to education work experience, certifications, location, etc. In addition to your pay, Kerry offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and retirement contribution (all benefits and incentives are subject to eligibility requirements).

Kerry is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age disability, protected veteran status or other characteristics protected by law. Kerry will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen. Additional information can be found at: Know Your Rights: Workplace Discrimination is Illegal (dol.gov).

Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (e.g., Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (e.g., purchasing a “starter kit,” investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name.