Digital Marketing Manager (Job ID: 2025-3625)

Brookings Institution; Washington (District of Columbia); Hybrid; USD 60,000 - 95,000; Full time

Job summary

An established industry player seeks a Digital Marketing Manager to enhance its influence in public policy. This hybrid role combines strategic digital marketing, analytics, and audience research to effectively engage decision-makers across various sectors. You'll develop cutting-edge email and social media strategies, manage analytics, and provide insights to optimize engagement. Join a collaborative team that values diversity and offers professional development opportunities while making a significant impact on public policy discussions. If you're passionate about digital communications and eager to drive change, this is the perfect opportunity for you!

Benefits

Medical, dental, and vision benefits

Generous time off

Workplace flexibility

Professional development opportunities

Qualifications

• 4+ years of experience in digital marketing or communications required.
• Strong analytical skills and experience with email and social media metrics.

Responsibilities

• Develop and execute email marketing strategies to engage policymakers.
• Manage social media accounts and analyze engagement metrics.
• Support digital marketing initiatives and performance measurement.

Skills

Digital Marketing

Email Marketing

Social Media Management

Analytics

Audience Research

Project Management

Data Visualization

Critical Thinking

Education

Bachelor's degree in Communications or related field

4+ years of experience in digital communications

Tools

Hubspot

Google Analytics

Social Media Platforms

Job description

Overview

Join one of the most influential, most quoted and most trusted think tanks!

The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.

We bring together leading experts in government and academia from all over the world, rooted in open-minded inquiry and representing diverse points of view, who provide the highest quality research, policy recommendations, and analysis. Research topics cover a full range of public policy issues in economics, foreign policy, development, governance and metropolitan policy.

With fair and transparent business practices, clear communication, mutual respect, and a collaborative atmosphere that offers both professional and personal development opportunities, Brookings offers an inclusive and welcoming workplace that values the efforts of all contributors.

The mission of the Office of Communications is to provide the tools, strategies, products and programs to support the brand and its content, and to continually grow Brookings’s impact and effectiveness as a change agent for public policy in the United States and around the world. This purpose is realized if we help our scholars raise awareness, set the agenda and shape the debate around the public policy issues they choose to address.

Position Location: This position is hybrid. Hybrid positions combine regular in-person presence at our Washington, DC, office with the option of two days of remote work each week.

Please Note: This position is included in the staff bargaining unit, Brookings United, affiliated with the IFPTE Local 70 union, and is covered under the terms of the collective bargaining agreement.

Responsibilities

Ready to contribute to Brookings success?

The Digital Marketing Manager is a strategic thinker and analytical expert who will help transform how we reach and influence policy decision-makers across digital channels. This role will combine digital marketing, including email and social media, audience research and digital analytics to ensure our digital presence effectively engages policymakers and government officials at all levels as well as other key decision-makers across sectors.

Email and Digital Marketing (30%)

1. Work with the Director of Digital Marketing to develop and execute a comprehensive and cutting-edge email marketing strategy for Brookings, including providing strategic advice and editing to research programs.
2. Manage Brookings’s email subscriber database and serve as the main point of contact for our email vendor (Hubspot), overseeing system maintenance, rollout of new features and tools, and opportunities for improvement. Manage the Institution’s calendar for newsletter sends.
3. Conduct research and provide insights and recommendations to guide content strategy and distribution for communications products and initiatives across the Institution.
4. Manage several online advertising campaigns a year, including drafting ad copy, setting up social media ads, and analyzing and reporting results to research program staff.
5. Lead trainings for staff, scholars, and interns on use of email platform tools, contact database, and email analytics as well as best practices.

Social Media Management (30%)

1. Work with the Director of Digital Marketing to contribute to a cutting-edge communications strategy across social media platforms that effectively engages target audiences.
2. Manage Brookings’s primary social media accounts, including brand monitoring, posting/scheduling content, community management, metrics analysis, and account strategy.
3. Coordinate with colleagues across Central Communications and the research programs to manage and/or contribute social media content, including multimedia content.
4. Provide social media trainings, account audits, and ongoing guidance for scholars, research assistants, and program communications staff.
5. Act as department expert on social media trends and platforms, and propose new features, tools, and tactics to amplify scholars’ voices online.

Analytics and Performance Measurement (30%)

1. Support initiatives to deeply understand how policy decision-makers consume and engage with digital, multimedia, and other content.
2. Monitor trends and patterns across owned platforms to identify content and engagement opportunities. Analyze performance across digital channels to identify what drives meaningful engagement.
3. Collaborate with colleagues across Central Comms and within the programs to create a fulsome understanding of our audiences, their needs, and how they engage with our work across Brookings digital platforms.
4. Generate regular reports and insights for leadership on audience engagement and content performance, supporting optimization efforts across channels based on data insights.
5. Oversee analytics reporting for research programs email newsletters and social media.

Strategic Communications and Internal Management (10%)

1. Represent the communications team on cross-program committees, Institutional task forces, and research program meetings.
2. Contribute to analysis and evaluation of digital marketing tools, making recommendations to leadership.
3. Contribute writing and editing, as well as technical support, to newsletters, social media, and other content, in coordination with communications colleagues.
4. Support project management and collaboration across the Central Communications team and across the Institution.
5. Actively contribute to internal team and/or organizational work that shapes our systems and our culture.
6. Other duties as assigned.

Qualifications

Ready to make an impact? In this role, you will support Brookings values of collegiality, respect, inclusion, diversity and community, and bring the following qualifications:

Education/Experience Requirements

A minimum of four years of experience in digital communications, digital marketing, or related field. Strong analytical skills with experience in social media analytics, email metrics, and digital advertising data. Experience with digital audience research and segmentation as well as social media and email marketing management for an organization. Understanding of policy communications landscape required. Must be authorized to work for any employer in the U.S.

Knowledge/Skill Requirements

Experience in policy communications or think tank environment and an understanding of how to reach and influence policy audiences. Track record of using data to guide strategic communications decisions. Strong presentation and data visualization skills. Experience with audience research methodologies. Familiarity with content management systems, email marketing tools, and social media marketing tools required. Experience with analytics platforms (Google Analytics, social analytics, etc.). Working HTML knowledge, preferably in an email marketing environment. Adept at learning new applications. Excellent critical thinking and ability to translate data into actionable insights. Strong project management and cross-team collaboration skills. Excellent organizational, communication, writing and proofreading skills. Ability to prioritize, work well under pressure with discretion and mature judgement, self-starter.

Additional Information

What can we offer you? Brookings provides a generous benefit package that is comprehensive and includes both traditional benefits and unique offerings. Our comprehensive benefits package includes medical, dental, and vision benefits, generous time off, and workplace flexibility. For more information, please visit Brookings Benefits.

Brookings requires all applicants for this position to submit a cover letter, resume, and portfolio as part of their application. The portfolio should include relevant work samples, such as examples of (or links to) email newsletters, social media posts, social media accounts, multimedia content, analytics reports or presentations, and audience research reports. Materials may be redacted as necessary. Please attach your cover letter, resume, and portfolio as a single document when applying.

Successful completion of a background investigation is required for employment at Brookings.

Brookings welcomes and celebrates diversity in all its forms. We welcome applications that reflect a variety of backgrounds based on ideology, race, ethnicity, religion, gender, sexual orientation, gender identity or expression, disability, veteran status, first generation college goers, and other factors protected by law. Brookings is proud to be an equal-opportunity employer that is committed to promoting a diverse and inclusive workplace.