Digital Marketing Manager & Content Production Lead

Related Ross; West Palm Beach (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

Related Ross in West Palm Beach is seeking a strategic Digital Marketing Manager & Content Production Lead to own the corporate digital presence, guide content strategy, and drive lead generation through the company website.

You will oversee content production with designers, writers, and agencies, optimize UX and SEO, and partner with developers to improve site performance while delivering measurable business results.

Qualifications

• Bachelor's degree required in marketing, communications, journalism, business, or related field.
• 6–8+ years of senior digital marketing, content strategy, or website management.
• Experience leading large B2B websites with SEO, UX, and lead gen.
• Proficiency with analytics, CMS, and reporting tools.
• Strong writing, editing, and cross-functional collaboration.
• Industry experience in real estate, financial services, tech, hospitality, or luxury goods is a plus.

Responsibilities

• Develop and execute content strategy and editorial direction for the corporate website and digital channels.
• Create content calendars, messaging frameworks, and storytelling opportunities aligned with business priorities.
• Collaborate with internal teams to source content and oversee production with designers, writers, photographers, videographers, freelancers, and agencies.
• Review and edit digital content to ensure consistency in voice, quality, and brand standards.
• Own the corporate website as Related Ross's primary digital marketing and lead generation platform.
• Optimize website content, navigation, and user experience to increase engagement and conversions.
• Lead SEO strategy, including content optimization, keyword planning, and coordination on technical SEO improvements.
• Partner with developers and digital agencies to continuously enhance website functionality and performance.
• Monitor website performance and user behavior through analytics and reporting tools and track key performance indicators.
• Analyze content and website performance to identify trends and recommend improvements that drive measurable business results.
• Develop creative briefs and manage digital content production from concept through launch.
• Coordinate with internal stakeholders and external partners to ensure projects are delivered on time and aligned with brand standards.
• Create opportunities for digital cross‑selling across the company’s verticals.

Skills

Content strategy

SEO

Google Analytics

Project management

Cross-functional collaboration

Writing and editing

Leadership

Education

Bachelor's degree in Marketing, Communications, Journalism, Business

Tools

CMS platforms

Google Search Console

Website reporting tools

Job description

Position Summary

Related Ross is seeking a strategic and creative Digital Marketing Manager & Content Production Lead to own our corporate digital presence and website experience. This individual will lead content strategy, oversee digital content production, drive SEO initiatives, and optimize this masterbrand website as a powerful brand and lead generation platform.

Responsibilities

• Develop and execute content strategy and editorial direction for the corporate website and digital channels.
• Create content calendars, messaging frameworks, and storytelling opportunities aligned with business priorities.
• Collaborate with internal teams to source content and oversee production with designers, writers, photographers, videographers, freelancers, and agencies.
• Review and edit digital content to ensure consistency in voice, quality, and brand standards.
• Own the corporate website as Related Ross's primary digital marketing and lead generation platform.
• Optimize website content, navigation, and user experience to increase engagement and conversions.
• Lead SEO strategy, including content optimization, keyword planning, and coordination on technical SEO improvements.
• Partner with developers and digital agencies to continuously enhance website functionality and performance.
• Monitor website performance and user behavior through analytics and reporting tools and track key performance indicators.
• Analyze content and website performance to identify trends and recommend improvements that drive measurable business results.
• Develop creative briefs and manage digital content production from concept through launch.
• Coordinate with internal stakeholders and external partners to ensure projects are delivered on time and aligned with brand standards.
• Create opportunities for digital cross‑selling across the company’s verticals.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• 6‑8+ years of experience in digital marketing, content strategy, website management, or content production.
• Experience managing a large‑scale, dynamic B‑to‑B website with a focus on SEO, user experience, brand storytelling and lead generation.
• Proficiency with Google Analytics, Google Search Console, CMS platforms, and website reporting tools.
• Strong understanding of SEO, content optimization, and digital performance metrics.
• Excellent writing, editing, project management, and cross‑functional collaboration skills.
• Industry experience in real estate, financial services, technology, hospitality, or luxury goods is a plus.

What Success Looks Like

• A high‑performing corporate website that drives engagement and qualified leads.
• Improved SEO performance and organic traffic growth.
• Compelling, consistent digital content reflecting the Related Ross brand.
• Data‑driven recommendations that continuously improve website performance and user experience.

Benefits

• Personalized Health Care: Multiple medical, dental, and vision plan options; Employee Assistance Program.
• Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer‑paid life and AD&D insurance; paid leave & disability programs.
• Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching.
• Career Development: Learning & training programs; tuition & certification reimbursement; internal advancement opportunities.

Overview

Related Ross is transforming urban life in West Palm Beach and Palm Beach County, creating opportunity for all who live and work here. For over two decades, the company has worked to develop dynamic neighborhoods that are innovative, vibrant, and inclusive. With completed, in‑development, and planned properties, Related Ross is making long‑term investments to transform and support local communities and build growth in the region. Related Ross is a West Palm Beach‑based organization that recently emerged as an independent entity from within Related Companies.

Related Companies is the most prominent privately‑owned real estate firm in the United States with major developments across the nation. Related Ross believes in investing in its talent and cultivates a positive, team‑oriented environment where every voice is valued. Employees are encouraged to boldly take on new challenges, transcend the status quo, and demonstrate a strong entrepreneurial spirit.